Social Media Manager

Hire With Near; Brasil; Teletrabalho; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Hire With Near is seeking a skilled Organic Social Media Manager to own and grow our presence on Instagram, TikTok, and related platforms. The role emphasizes creating native, engaging content for parents and new mothers, with end-to-end calendar ownership and performance reporting.

You will craft short-form videos, captions, and visuals, repurpose creator content, and collaborate with marketing, creators, and agencies to sustain a consistent flow of content while monitoring trends and audience

Qualificações

• 3–5 years hands-on experience creating and managing organic social media content, particularly for Instagram and TikTok.
• Strong portfolio demonstrating short-form video editing, visuals, copywriting, and native content for social platforms.
• Experience independently managing a content calendar from ideation through creation, publishing, and performance tracking.
• Advanced conversational and written English, with ability to create natural, culturally relevant content for a U.S. audience.
• Experience using AI-powered content tools and social media publishing, editing, or analytics platforms.

Responsabilidades

• Own and execute the organic social calendar across Instagram, TikTok, Facebook, and other relevant platforms.
• Develop creative content ideas aligned with the brand, current trends, and conversations among parents and new mothers.
• Create and edit short-form videos, reels, images, captions, and other platform-native content.
• Repurpose UGC, testimonials, B-roll, and creator content into engaging organic social assets.
• Write conversational, on-brand social media copy and support occasional product or website copy needs.
• Manage comments, direct messages, and community interactions with a warm, thoughtful, and credible tone.
• Collaborate with the marketing team, content creators, influencers, and external agencies to maintain a consistent flow of content.
• Monitor parenting and family-related communities to identify relevant conversations, content opportunities, and emerging trends.
• Track channel performance and provide regular reporting on engagement, audience growth, reach, and content performance.
• Continuously test new formats and use performance insights to improve the organic content strategy.

Conhecimentos

Organic social content

Instagram & TikTok

Video editing

Copywriting

Content calendar management

US English content

AI content tools

Community management

Ferramentas

Social publishing platforms

Video editing software

Descrição da oferta de emprego

Responsibilities

• Own and execute the organic social media calendar across Instagram, TikTok, Facebook, and other relevant platforms.
• Develop creative content ideas aligned with the brand, current trends, and conversations among parents and new mothers.
• Create and edit short-form videos, reels, images, captions, and other platform-native content.
• Repurpose UGC, testimonials, B-roll, and creator content into engaging organic social assets.
• Write conversational, on-brand social media copy and support occasional product or website copy needs.
• Manage comments, direct messages, and community interactions with a warm, thoughtful, and credible tone.
• Collaborate with the marketing team, content creators, influencers, and external agencies to maintain a consistent flow of content.
• Monitor parenting and family-related communities to identify relevant conversations, content opportunities, and emerging trends.
• Track channel performance and provide regular reporting on engagement, audience growth, reach, and content performance.
• Continuously test new formats and use performance insights to improve the organic content strategy.

Must-Haves

• 3-5 years of hands-on experience creating and managing organic social media content, particularly for Instagram and TikTok.
• Strong portfolio demonstrating short-form video editing, visual content creation, copywriting, and platform-native social content.
• Experience independently managing a content calendar from ideation through creation, publishing, and performance tracking.
• Advanced conversational and written English, with the ability to create natural and culturally relevant content for a U.S. audience.
• Experience using AI-powered content tools and social media publishing, editing, or analytics platforms.

Nice-to-Haves

• Experience working with UGC creators, influencers, testimonials, or external creative agencies.
• Previous experience with a DTC, consumer health, wellness, parenting, baby, food, or family-focused brand.
• Strong creative judgment, autonomy, and initiative, with the ability to understand a brand and continuously generate new content ideas.
• Familiarity with Reddit communities and an understanding of authentic community participation and platform etiquette.
• Personal or professional familiarity with parenting and new-mom audiences, with the ability to understand their questions, concerns, interests, and online behavior.