SEO Content Specialist

lowercase b2b, LLC; Brasil; Remote; BRL 60,000 - 100,000; Full time

Job summary

lowercase b2b, LLC is hiring a full-time, remote SEO Content Specialist to research, write, produce, and publish content that ranks in search and earns citations by AI answer engines. You'll own articles end-to-end for our clients, from keyword research to the live page in their CMS.

The role is remote in Brazil, serving English-speaking clients with exceptional written and spoken English required. You will handle copywriting, SEO structure, image production, staging in

Qualifications

• Fluent, natural English (C1–C2)
• Native-quality written English
• 2–4 years writing SEO content in English
• Portfolio of published English-language articles
• Hands-on keyword research with Ahrefs/SEMrush or GSC
• On-page SEO: headings, internal links, metadata, schema
• Experience publishing in WordPress/Webflow/Framer/Sanity
• GEO/AEO familiarity and AI citations knowledge
• Experience creating graphics in Canva/Figma
• Daily use of AI writing/research tools
• Ability to juggle several client accounts

Responsibilities

• Write long-form articles, guides, comparison pages and landing page copy for B2B clients across industries and brand voices
• Translate briefs and interviews into clear, original content
• Edit and fact-check own work, incorporate client feedback

Skills

Fluent English

Native English

SEO content writing

Keyword research

WordPress publishing

Webflow publishing

Framer publishing

Sanity publishing

Canva graphics

AI writing tools

Organizational skills

SEO tools

HTML/CSS basics

Tools

Ahrefs

Semrush

Google Search Console

WordPress

Webflow

Framer

Sanity

Canva

Figma

Job description

lowercase is hiring a full-time, remote SEO Content Specialist to research, write, produce, and publish content that ranks in search and gets cited by AI answer engines. You'll own articles end to end for our clients - from keyword research and outline to the live page in their CMS. This role is based in Brazil and works with English-speaking clients every day, so exceptional, natural English, both written and spoken, is essential.

Type: Full-time · Location: Remote (Brazil) · Level: Mid-level (2–4 years)

What you’ll do

The role

lowercase is hiring a full-time, remote SEO Content Specialist to research, write, produce, and publish content that ranks in search and gets cited by AI answer engines. You'll own articles end to end for our clients - from keyword research and outline to the live page in their CMS. This role is based in Brazil and works with English-speaking clients every day, so exceptional, natural English, both written and spoken, is essential.

Type: Full-time · Location: Remote (Brazil) · Level: Mid-level (2–4 years)

What you’ll do

Copywriting (primary focus)

• Write long-form articles, guides, comparison pages and landing page copy for B2B clients across different industries and brand voices
• Turn briefs, subject-matter-expert interviews and client source material into clear, accurate, original content
• Edit and fact-check your own work, and revise based on client and internal feedback

Keyword research & SEO/GEO structure

• Run keyword research to find target terms, search intent, related questions and content gaps
• Build article outlines and briefs: headings, entities to cover, internal links, FAQs and schema opportunities
• Structure content for AI answer engines (ChatGPT, Perplexity, Google AI Overviews): direct answers up top, scannable sections, quotable definitions, original data and clear sourcing
• Write title tags, meta descriptions, slugs and alt text

Image production

• Create featured images, diagrams, charts and in-article graphics that match each client's brand
• Source, edit and optimize images for web (format, compression, file names, alt text)

Staging & publishing

• Stage and publish content in WordPress, Webflow, Framer, Sanity and other CMS tools
• Format posts correctly: heading hierarchy, links, embeds, metadata, categories and CMS fields
• QA every page before and after it goes live

AI-assisted workflow

• Use Claude and other AI tools for research, outlines and first drafts — while owning the accuracy, originality and voice of the final piece
• Help improve our templates, prompts and processes as you go

Content refreshes & reporting

• Identify and update declining or outdated pages to recover rankings and traffic
• Track rankings, traffic and AI citations for the content you publish, and report results to the team

Client communication

• Join client calls to gather input, present content plans and walk through drafts
• Manage feedback rounds and keep projects on schedule
  

What you bring

Must-haves

• Fluent, natural English (C1–C2 level). You speak conversationally and confidently with native English speakers — on client calls, in meetings and in quick back-and-forth — without needing to prepare or translate
• Native-quality written English: idiomatic, clear and concise, with no translated phrasing, and able to adapt to different brand voices
• 2–4 years writing SEO content in English, ideally for B2B, SaaS or agency clients
• A portfolio of published English-language articles that rank — links plus the results they drove
• Hands-on keyword research and content briefing with tools like Ahrefs, Semrush or Google Search Console
• Working knowledge of on-page SEO: search intent, heading structure, internal linking, metadata and schema basics
• Familiarity with GEO / AEO — how content gets surfaced and cited in AI search
• Experience publishing in at least two of: WordPress, Webflow, Framer, Sanity
• Comfortable creating graphics in Figma, Canva or similar, and using AI image tools
• Daily use of AI writing and research tools, with sound judgment on when to rely on them and when not to
• Organized enough to juggle several client accounts at once

Nice-to-haves

• Basic HTML/CSS for fixing formatting inside a CMS
• Experience with GA4, Google Search Console (GSC) and Ahrefs
• Background in a technical or specialized B2B industry
• Experience interviewing subject-matter experts