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Department: RETAIL OFFICE
Location: BR
INTRODUCTION
JOB PURPOSE
- To provide an inspirational shopping experience, maximising every sale.
- To meet store and individual sales targets.
- Be the ultimate Brand Ambassador, seen by others as a beacon of the brand and bring to life Burberry’s core values – Protect, Explore, Inspire.
RESPONSIBILITIES
Sales and Service
- Achieve individual sales targets including Burberry.com sales, customer capture, UPT, repeat business, AUR; and demonstrate sound product knowledge
- Connect with clients and cultivate the relationship in a personalised way to establish and maintain your relationship
- Be perceptive of customers’ needs, actively listening and showing enthusiasm for the product and brand
- Proactively develop the sale by selecting an appropriate range of options for the customer, providing excellent product knowledge, overcoming objections and offering appropriate additional items (link selling)
- Exhibit the Burberry behaviours, present yourself professionally and in line with the brand image and company grooming guidelines
- Be aware of all services available and ensure all service policies are followed to provide customers with a consistent and global experience
- Actively participate in staff training sessions
Brand Protection
- Exemplify the Burberry behaviours when dealing with internal and external customers.
- Present yourself professionally and in line with the brand image and company grooming guidelines
- In absence of Floor Manager or Department Manager, cascade company communications to all members of the department or store team as necessary
- Be the ultimate Brand Ambassador, seen by others as a beacon of the brand and bring to life Burberry’s core values – Protect, Explore, Inspire
Product Knowledge
- Have a thorough understanding of garment fit, cut, knowledge of fabrics, styling and manufacturing techniques while being perceptive of the customer’s needs, listening and showing enthusiasm for the product and brand
PERSONAL PROFILE
- Possess superb interpersonal skills in order to effectively communicate customers, staff, and management in the store.
- Proven experience in driving sales and meeting sales targets
MEASURES OF SUCCESS
Financial Targets: achieving sales targets, UPT, ATV, Client Development.
Excellent customer service through Burberry Experience Evaluations–with a focus on the present and experience the product touchpoint.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Job Segment: Brand Ambassador, Garment, Apparel, Marketing, Fashion, Sales