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Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Bogotá Distrito Capital, Colombia, Mexico City, Mexico, São Paulo, Brazil
Job Description:
The Oncology Prostate Sr Regional Product Manager is responsible for developing marketing strategy and resources for prostate assets, which are part of the Oncology solid-tumors portfolio. He/she oversees strategic initiatives for the marketing area and streamlines operations and marketing activities. This role reports to the Oncology Regional Commercial Director.
The candidate will primarily:
- Lead the regional Prostate cross-functional core team within the broader Integrated Brand Value Team (IBVT)
- Propel initiatives for the Strategic Marketing team, implement best-in-class marketing strategies, policies, and tools, while analyzing impact of initiatives within specified timelines
- Connect with global colleagues to effectively provide visibility to local needs in such a way that results in Global plans and resources considering and integrating LATAM priorities
- Partner with Country Value Team Leaders (CVTLs) and local product managers to identify regional programs that support the TA and promote best practice-sharing within LATAM
- Integrate Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making
Main Responsibilities:
- Lead the co-creation of the regional key-inline brand strategy with IBVT and CVT members
- Forecast pipeline brands for Long Range Financial Plan
- Develop strategic plans for pipeline assets (and/or indications) to guide market shaping initiatives needed to prepare for launches
- Collaborate with IBVT to analyze opportunities for anticipated regulatory filings in region
- Evaluate and prioritize pipeline assets (and/or indications) per cluster for launch recommendations to local leaders
- Develop Business Cases for pipeline products to evaluate commercial opportunities in region
- Lead kick off meetings for launch products in the region and well as Launch excellence discussions with clusters
- Partner with the local operating companies and global colleagues for material development, market research, advisory board execution, and go-to-market evaluations
- Deliver and update Brand Books with core strategy, messaging platform, and tactics
- Identify product-specific regional growth initiatives and provide collaboration, networking and support to operating companies in their execution
- Manage regional brand budget and identifying cost efficiencies
Essential Skills/Experience Desired:
- BA/BS required
- English fluent; and fluency in either Portuguese or Spanish
- Solid healthcare acumen, demonstrated through +5 years of experience in pharmaceutical strategic marketing
- Strategic thinker, with demonstrated abilities in problem-solving and strategic analysis
- Communication, negotiation and influencing skills
- Excels at connecting with others
- Interpersonal awareness
- Value-based leadership skills
- Creative, innovative, and agile mindset
- Decision- and action-oriented
- Demonstrates persistence, tenacity, and strong sense of responsibility
- Able to navigate complexity & comfortable with ambiguity
- Customer focus
- Curiosity
Desirable Skills/Experience:
- Experience in Oncology preferred