Senior Pr & Communications Manager — Brazil

Anker Innovations; São Paulo; Presencial; BRL 180 000 - 320 000; Tempo integral

Resumo da oferta

Anker Innovations is seeking a Senior PR & Communications Manager to build and lead Brazil's communications function. You will own brand storytelling, media relations, and crisis management, reporting to regional marketing leadership and shaping local messaging for products and partnerships.

The role requires native Portuguese with fluent business English, 5+ years in PR/communications, and a track record of scaling teams and programs in Brazil's media landscape.

Qualificações

• 5+ years of PR, corporate communications, or agency leadership in Brazil.
• Native Portuguese with fluent business English.
• Deep media and KOL relationships across Brazilian tech, business, and consumer media.
• Proven ability to lead teams, manage budgets, and deliver at scale.
• Experience in crisis communications and issues management.
• Background in consumer electronics, technology, or lifestyle brands is preferred.
• Excellent storytelling, presentation, and executive-communication skills.

Responsabilidades

• Define and own Brazil PR & communications strategy aligned with business and brand objectives.
• Build, mentor, and lead the communications team and agency network as the function scales.
• Cultivate senior relationships across Brazilian media and oversee media strategy and influencer programs.
• Lead integrated PR campaigns for product launches and brand moments; ensure local messaging alignment.
• Serve as reputation lead, advise leadership on communications implications and public sentiment.
• Establish KPIs, measure impact, and manage budget, agencies, and governance.

Conhecimentos

PR & communications leadership

Media relations

Strategy development

Budget management

Crisis communications

Team leadership

Executive storytelling

Ferramentas

Agency management

Brand storytelling

Descrição da oferta de emprego

Anker Innovations is a global leader in consumer technology, home to beloved brands including Anker, eufy, soundcore, Nebula, and AnkerMake. Driven by the mission to "charge the possibilities through extreme innovation," we build products that millions of consumers love worldwide.

We're scaling our Latin America operations and are looking for a Senior PR & Communications Manager to build and lead Anker's communications function in Brazil.

About the Role

As Senior PR & Communications Manager, you'll own Anker's brand communications strategy for Brazil — shaping how we show up in media, with creators, and with consumers. Reporting to the regional marketing leader, you'll build the communications playbook from the ground up, lead a team, and be the trusted advisor on reputation, storytelling, and public affairs in the market.

Key Responsibilities

Communications Strategy & Leadership

• Define and own the Brazil PR & communications strategy, aligned with regional business and global brand objectives
• Build, mentor, and lead the communications team and agency network as the function scales

Media & Influencer Relations

• Cultivate senior relationships across Brazilian tech, business, and lifestyle media (e.g., TecMundo, Canaltech, Olhar Digital, Exame, Valor, Folha)
• Oversee media strategy, product reviews, and KOL/influencer programs at scale

Brand Storytelling & Campaigns

• Lead integrated PR and communications campaigns for major product launches, brand moments, and partnerships
• Partner with regional marketing and global communications to ensure consistent, locally resonant messaging

Corporate Communications & Reputation

• Serve as the market's reputation lead, owning corporate communications, crisis/issues management, and public affairs
• Advise leadership on communications implications of business decisions and regulatory/public sentiment

Performance & Governance

• Establish KPIs, measurement, and reporting to demonstrate PR impact on awareness and brand equity
• Manage the communications budget, agency selection, and vendor governance

What We're Looking For

• 5+ years of experience in PR, corporate communications, or agency leadership, with a track record of building brand reputation in Brazil
• Native Portuguese with fluent business English (to align with regional and global leadership)
• Deep media and KOL relationships across Brazilian tech, business, and consumer media
• Proven ability to lead teams and agencies, manage budgets, and deliver at scale
• Experience in crisis communications and issues management
• Background in consumer electronics, technology, or lifestyle brands is strongly preferred
• Excellent storytelling, presentation, and executive-communication skills

Nice to Have

• Experience launching a brand or category in a new market
• Public affairs / government relations exposure
• Fluency in Spanish
• Understanding of Brazil's retail and e-commerce media landscape