Senior Marketing Manager, BD Advanced Patient Monitoring

Edwards Lifesciences Belgium; Brasília; Presencial; BRL 200.000 - 300.000; Tempo integral

Resumo da oferta

A global medical technology company is seeking a Marketing Lead in Brazil. This role involves executing marketing strategies and building relationships with healthcare professionals. The ideal candidate should have a Bachelor’s degree, 10 years of experience in sales or marketing, and be fully trilingual. Leadership skills are essential for this position.

Qualificações

• 10 years of relevant experience in sales, marketing, or healthcare.
• Trilingual proficiency required.
• Previous leadership experience required.

Responsabilidades

• Lead execution of marketing plans in the assigned country.
• Develop relationships with healthcare professionals.
• Drive implementation of product launches.

Conhecimentos

Project management skills

Expert understanding of marketing concepts

Excellent communication skills

Negotiation and relationship management

Strong clinical knowledge

Formação académica

Bachelor's Degree

Master's Degree with 8 years experience

Ferramentas

Microsoft Office Suite

Descrição da oferta de emprego

Becton Dickinson (BD) recently completed the acquisition of the Edwards Critical Care business. This position is part of the Critical Care division, and as such will become a part of the BD organization in the future. Critical Care will operate as a separate business unit, called Advanced Patient Monitoring (APM) within BD's medical segment, aligning with BD's smart connected care approach. BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. If you are invited to interview for this position, a recruiter will provide further details about this exciting transition. Learn more about BD at bd.com

How you’ll make an impact

• Lead the execution of marketing plans in the assigned country, including strategies and tactics.
• Maintain contact with local KOLs and develop high-quality relations with other healthcare professionals. Drive the event strategy of the country, aligned with local dynamics/needs and EU event strategy. Identify new growth opportunities within the HCP segments.
• Drive the implementation of new product launches and ensure strong launch execution. Contribute to establishing the vision, strategy, and objectives of the THV division in large-sized countries.
• Implement locally the Therapy Development initiatives and Economic Value campaigns.
• Stay abreast of market dynamics and analytics (market size and trends, competitive situation, reimbursement…)
• Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities.
• Perform other incidental duties as required.

What you will need

• Bachelor's Degree
• 10 years of relevant experience or a master’s degree with 8 years of related knowledge in sales, marketing, or the healthcare industry.
• Fully trilingual
• Previous leadership experience required.

What else will help you

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation, communication, and interpersonal skills, including negotiating and relationship management skills to drive achievement of objectives
• Recognized as an expert in your area with specialized depth within the organization
• Expert understanding of marketing concepts and principles
• Extensive understanding of market research design, development of market research programs, and coordination with the global VOC manager, demonstrating an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics
• Ability to assess and understand market share, pricing, ASPs, and competitive dynamics
• Strong clinical knowledge and experience related to the clinical areas where Edwards' products are used or intended to be used. Understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate management levels
• Ability to manage competing priorities in a fast-paced environment
• Leadership in projects within specific marketing areas, working closely with cross-functional teams, marketing peers, and leaders, managing needs and messaging to upper management
• Consulting in project settings within specific marketing areas
• Adherence to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules), and taking adequate control measures to prevent injuries, protect the environment, and prevent pollution.