Senior Marketing Automation & Content Lead

Growth Troops; Rio de Janeiro; Teletrabalho; USD 60.000 - 90.000; Tempo integral

Resumo da oferta

A leading company in the health care sector is looking for a Senior Marketing Automation & Content Lead. This role involves owning the lifecycle engine, designing data-driven campaigns, and mentoring a small team. The ideal candidate will have strong experience in marketing automation, particularly with HubSpot, and a proven track record in scaling marketing programs. This position is fully remote, offering a flexible and innovative work environment.

Serviços

Fully remote, async-friendly workflow

Budget for conferences and courses

Direct impact on growth

Small-team speed and autonomy

Qualificações

• 3+ years in lifecycle or marketing automation roles.
• Deep fluency with HubSpot and advanced Zapier skills.
• Strong analytical skills: SQL basics and funnel analysis.

Responsabilidades

• Own lifecycle strategy and execution for marketing campaigns.
• Build and launch workflows in HubSpot.
• Lead and mentor junior marketers.

Conhecimentos

Analytical skills

Email marketing

Content strategy

Team leadership

Data analysis

Ferramentas

HubSpot

Zapier

BigQuery

Canva

Figma

Descrição da oferta de emprego

Join to apply for the Senior Marketing Automation & Content Lead role at Growth Troops

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Join to apply for the Senior Marketing Automation & Content Lead role at Growth Troops

This range is provided by Growth Troops. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Team: Growth / Marketing|Reports to: Director of Marketing|Type: Full-time, remote (Americas time zones preferred)

Why this role exists

Own a lifecycle engine end-to-end—from strategy to execution—so every prospect and customer gets the right message at the right moment. You’ll architect sophisticated, data-driven campaigns, level-up this modern health care company's tech stack, and mentor a small but mighty team of operators

What you’ll do

• Set the lifecycle strategy. Define segmenting, journeys, and testing plans across email, SMS, in-app, and paid social retargeting.
• Build AND ship. Roll up your sleeves in HubSpot or HighLevel to launch complex workflows, nurture tracks, and revenue alerts.
• Scale content ops. Own a 90-day editorial calendar and delegate production of copy, graphics (Canva/Figma), and short-form video (CapCut/Adobe).
• Automate everything possible. Design multi-step Zapier/Make scenarios that sync HubSpot, Salesforce, GA-4, and data warehouses.
• Dig into the numbers. Pull and clean data in Sheets/BigQuery, run cohort and funnel analyses, then present insights and next steps to leadership.
• Lead & mentor. Coach two junior marketers (South-America-based) on best practices and hold weekly workflow reviews.
• Partner cross-functionally. Align with Product, Sales, and RevOps on campaign timing, lead scoring, and attribution logic.
• Pilot new tech. Vet AI tools for copy, design, and predictive send-time to keep us ahead of the curve.
  
  

Must-have Experience

• 3+ years in lifecycle or marketing-automation roles, ideally at a SaaS or tech-enabled services company.
• Deep fluency with HubSpot (or HighLevel) — building workflows, custom objects, and reporting.
• Proven record scaling email & SMS programs to 50k+ contacts while improving key metrics (open, click, CVR, churn).
• Advanced Zapier/Make skills (webhooks, branching, error handling).
• Portfolio showing you’ve overseen or produced social/video/visual assets that drove measurable results.
• Strong analytical chops: SQL basics, pivot tables, funnel math, and A/B test design.
• Excellent written English; conversational Spanish or Portuguese is a plus.
• Experience managing or mentoring at least one direct report or agency pod.
  
  

Nice to have

• Prior success at an agency juggling multiple brands or client accounts.
• Hands-on with AI content or predictive-modeling tools (ChatGPT, Gemini, Midjourney, Jasper, Mutiny, etc.).
• Basic HTML/CSS and email-client QA know-how.
• Familiarity with talent-tech or recruitment marketing.
  
  

First-90-day outcomes

• Audit current lifecycle assets and present a road-map that closes the biggest revenue gaps.
• Ship a multi-step email + SMS sequence that lifts MQL-to-SQL conversion by ≥15 %.
• Reduce manual list pulls and CSV uploads to zero through new automations.
• Stand up a live Looker/Sheets dashboard the exec team can use to track funnel health daily.
• Deliver a skills-development plan for your junior teammates and run the first monthly up-skilling session.
  
  

Perks & culture

• Fully remote, async-friendly workflow; core overlap 3 hrs with US Pacific.
• Budget for conferences, courses, and AI credits—use what you need to stay cutting-edge.
• Direct, measurable impact on growth; your experiments shape next quarter’s revenue.
• Small-team speed: fewer meetings, more autonomy, faster shipping.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology

• Industries

  Operations Consulting

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