Senior Lead, MarTech Delivery

Mars, Incorporated and its Affiliates; São Paulo; Híbrido; BRL 300 000 - 420 000; Tempo integral

Resumo da oferta

Mars, Incorporated and its Affiliates is seeking a Senior Lead, MarTech Delivery to lead the end-to-end delivery of high-impact MarTech programs and products across Mars digital commerce and the digital shelf. This global role supports all business segments and divisions, driving agentic, product-led operating models.

The role requires 10+ years in digital project delivery, 2+ years as product owner/manager, and familiarity with MarTech platforms.

Qualificações

• Bachelor's degree in a related discipline (e.g., Computer Science, Data Science, AI, digital marketing) preferred.
• 10+ years delivering digital projects, products and programs in IT and Digital Marketing or Digital Commerce.
• 2+ years as product owner or manager
• 2+ years as program manager in transformation initiatives
• Experience in PIM/PXM, Digital Shelf Analytics, Digital Marketing, Digital Commerce, Digital Content and Optimization (SEO/AEO/GEO)
• Experience with agile methodology (SCRUM) and change management (ADKAR)
• Familiarity with MarTech and AI platforms such as Salsify, Acquia, Gemini Enterprise, Aprimo, or Shopify is highly appreciated.

Responsabilidades

• Oversee end-to-end delivery of complex MarTech programs, projects, and products within scope, on time and budget.
• Collaborate with senior experts across global digital technologies, marketing, and sales to align roadmaps and success criteria.
• Lead and coach POD teams to foster collaboration and value creation for faster delivery.
• Provide reporting on progress, updates, and performance analytics to leadership.
• Ensure MarTech delivery aligns with broader business objectives and product-led operating model.
• Champion agile methodologies and AI-enabled approaches to create new value for brands.

Conhecimentos

Delivery leadership

Product ownership

Program management

Agile SCRUM

Change management

AI adoption

MarTech strategy

Formação académica

Bachelor's degree in related discipline

Ferramentas

Salsify

Acquia

Gemini Enterprise

Aprimo

Shopify

Descrição da oferta de emprego

Job Description:

The Senior Lead, MarTech Delivery role is pivotal and at the forefront of our marketing and agentic commerce transformation. The purpose of this position is to lead the successful delivery of high impact MarTech programs, projects, and products across Mars digital commerce, and the digital shelf. In an industry that is rapidly evolving towards agentic, AI-driven approaches, this role is essential to ensuring Mars stays ahead of the curve. Role holder is instrumental in overseeing and driving high-performing, product-oriented delivery teams (PODs) that fuse business and digital expertise.

This position translates our strategic vision into tangible results, enhancing how consumers and customers experience our brands in the digital world. It is a global role supporting all business segments and divisions.

What are we looking for?

Education & Professional Qualifications

Bachelor's degree in a related discipline (e.g., Computer Science, Data Science, AI, digital marketing etc.) is preferred.

Knowledge / Experience

• Proven experience (10+ years) in the delivery of digital projects, products and programs in the fields of IT and Digital Marketing or Digital Commerce.


• At least 2 years of experience as product owner or manager


• At least 2 years of experience as program manager ideally in transformation initiatives


• Experience in at least two of the following domains:
  
  
  
  • Product Information Management (PIM) / Product Experience Management (PXM) [Preferred]
  
  
  • Digital Shelf Analytics
  
  
  • Digital Marketing
  
  
  • Digital Commerce
  
  
  • Digital Content and Optimization (SEO/AEO/GEO)
  
  
  • Software Engineering, AI best
  
  
  • Experienced with agile methodology, ideally SCRUM.
  
  
  • Experience with change management and methodology (ideally ADKAR).
  
  
  • Familiarity with MarTech and AI platforms such asSalsify, Acquia, Gemini Enterprise, Aprimo, or Shopifyis highly appreciated.
  
  
  
  

What will be your key responsibilities?

• Program & Product s Delivery: Oversee and drive the end-to-end delivery of complex MarTech programs, projects, and products, ensuring they are completed on time and budget within scope, and to the highest quality standards.


• Stakeholder Management: Collaborate, influence, and negotiate with a diverse range of senior experts and leaders across our global digital technologies, marketing, and sales functions to align roadmaps, scope, expectations, success criteria and more.


• People leadership and coaching: lead, direct and coach project managers and overseen POD (Product Oriented Delivery) teams to foster a culture of collaboration, and value creation to execute workstreams and deliver results at increasing speed and scale.


• Performance Reporting: In partnership with digital platforms and products platform leaders, ensure the continued delivery of initiatives and provide clear, consistent reporting on progress, updates, and performance analytics to leadership.


• Strategic Alignment: Ensure that all MarTech delivery activities in scope are aligned with broader business objectives, evolving our capabilities in an agentic, product-led operating model.


• Agile & AI Evangelism: Champion and implement agile methodologies (SCRUM) and user-centric tactics. Drive the adoption of AI and agentic approach to augment the team's impact and create new value for our brands, acting as a passionate advocate for its potential.

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