Senior LATAM Product Manager Avène - Perm - M/F

Pierre Fabre Laboratories; Rio de Janeiro; On-site; BRL 167,400 - 279,000; Full time

Benefits offered by this job

Strong visibility with senior leadership

High-impact regional role

Opportunity to shape product strategy

Job summary

A leading dermocosmetics company in Rio de Janeiro is seeking a skilled marketer to define and drive the product development and marketing strategy for AVENE in Latin America. The role requires 6 to 10+ years in product marketing and aims to enhance the brand's growth and leadership. Candidates should possess strong strategic thinking, analytical, and leadership skills, ideally with experience in beauty or pharma sectors. The opportunity offers influence on product strategy and visibility with senior leadership.

Qualifications

• 6–10+ years in product marketing, product management, or brand management.
• Experience in beauty, dermocosmetics, pharma, or FMCG.
• Experience in international roles, preferably in Latin America.

Responsibilities

• Define and drive the product development and marketing strategy for AVENE.
• Lead regional product projects from concept to launch.
• Ensure coherent positioning and value proposition across all markets.

Skills

Strategic thinking

Strong business acumen

Analytical skills

Cross-functional project leadership

Stakeholder management

Job description

Overview

Do you want to shape the future of Avène in Latin America?

We are looking for a bold and talented marketer, ready to challenge the dermocosmetics status quo and drive the next wave of innovation in Latin America. Within the Global Product Development team, you will lead the Latin American innovation strategy and the development of regional-specific products, introducing disruptive concepts to accelerate Avène’s growth and leadership in the region. You will act as the key regional reference for product strategy, working at the intersection of consumer insights, innovation, brand strategy, and business performance, with a clear mandate: turn market needs into high-impact, medical innovations.

Key Responsibilities

Key Responsibilities

• Define and drive the product development and marketing strategy for AVENE in line with global priorities and regional specificities.
• Contribute to global strategies and adapt them to LATAM market realities.
• Ensure coherent positioning, storytelling, and value proposition across all markets.
• Continuously analyze:
• Consumer and patient needs
• Dermatology and KOL insights
• Market trends and competitive landscape
• Regulatory and distribution specificities
• Translate insights into concrete product concepts and innovation opportunities.
• Lead regional product projects from concept to launch:
• Brief R&D and global teams
• Validate formulas, claims, and benefits
• Define pack, formats, and range architecture
• Propose regional innovations adapted to Brazil and LATAM skin needs, habits, and channels.
• Own the performance of the product portfolio:
• Sales targets and growth
• Pricing and profitability
• Cost of goods and margins
• Obsolescence and range optimization
• Identify gaps, hero products, and underperforming SKUs.
• Support the local team in defining and deploying:
• Launch strategies
• Communication and media plans
• Ensure strong execution by local markets and alignment with brand strategy.

Budget & Business Management

• Build and monitor:
• Business cases
• KPIs and performance dashboards
• Act as a business owner, not just a marketer.

Experience

• 6–10+ years in product marketing, product management, or brand management
• Strong experience in:
• Beauty, dermocosmetics, pharma, or FMCG
• Regional or international roles (Experience in Latin America a strong plus)

Skills

• Strategic thinking with strong business acumen
• Proven ability to:
• Lead cross-functional projects
• Work with global teams (R&D, regulatory, supply, medical)
• Turn insights into real products
• Excellent analytical skills
• Strong communication and stakeholder management

Languages

• Portuguese and/or Spanish highly desirable

Mindset

• Entrepreneurial and hands-on
• Consumer-obsessed
• Data-driven but creative
• Comfortable with complexity and ambiguity
• Strong leadership without formal authority

What This Role Offers

• High-impact regional role with real influence on product strategy and
• Strategic position at the heart of brand development
• Strong visibility with senior leadership
• Opportunity to shape Avène’s future in one of its most strategic regions