Senior Digital Marketing Specialist

Dijital-Team-Pty-Ltd

Colombo

Hybrid

BRL 338,000 - 451,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Home office setup allowance

Internet allowance

Gym & wellness allowance

Flexible work – home or office

Job summary

Dijital Team Pty is seeking a Senior Digital Marketing Specialist to drive a broad range of digital initiatives for a cybersecurity focus. You will own strategy and hands-on execution across content, campaigns, and website management, while collaborating with leadership on commercially-focused recommendations to grow brand awareness and lead generation.

Ideal candidates will have 5+ years of digital marketing experience, strong content and copywriting skills, and expertise with HubSpot,

Qualifications

Minimum 5 years of experience in digital marketing or marketing management.
Independently manage marketing initiatives with minimal supervision.
Strong content marketing and copywriting capabilities.
Hands-on website management experience.
Experience using HubSpot CRM and marketing automation.
Experience planning and managing digital campaigns.
Experience analysing campaign performance and optimisation.
Understanding of customer journeys, lead generation, and lead qualification.
Excellent written and verbal English communication skills.

Responsibilities

Manage and improve the company website and content.
Develop landing pages and campaign-specific pages.
Optimise website performance and user experience.
Maintain consistency across marketing content and brand standards.
Create high-quality written and visual marketing content.
Produce blogs, case studies, whitepapers, and marketing collateral.
Design graphics and assets using Figma and AI-assisted workflows.
Build and maintain lead capture workflows in HubSpot.
Develop and maintain lead scoring and nurturing processes.
Collaborate with sales to ensure marketing-generated leads are qualified.
Plan and run digital marketing campaigns and monitor performance.
Coordinate webinars from planning through delivery.
Leverage AI tools to improve marketing productivity and outcomes.

Skills

Content marketing

Copywriting

Website management

HubSpot

Marketing automation

Campaign planning

Campaign analytics

Lead generation

English communication

Digital marketing

Tools

Figma

Claude AI

Google Workspace

CMS platforms

Marketing analytics platforms

Job description

About the Role

We are seeking a proactive and experienced Senior Digital Marketing Specialist to take ownership of a broad range of digital marketing initiatives within the cybersecurity sector.

This role is ideal for an autonomous marketer who combines strategic thinking with hands‑on execution. You will identify opportunities, solve problems independently, and provide commercially focused recommendations to leadership while driving brand awareness, lead generation, and business growth.

You will join a small, agile team where initiative, accountability, adaptability, and measurable outcomes are highly valued.

About the Client

You will be working with an established Australian cybersecurity business that helps organisations identify, implement, and manage cybersecurity solutions suited to their needs. As the organisation continues to evolve, it is strengthening its digital marketing capability to support brand growth, lead generation, and broader commercial objectives.

The environment is fast‑paced and collaborative, with a strong emphasis on autonomy, continuous improvement, and the effective use of AI within modern marketing workflows.

Ideal Profile

Essential Experience

Minimum 5 years of experience in digital marketing or marketing management
Proven ability to independently manage marketing initiatives with minimal supervision
Strong content marketing and copywriting capabilities
Hands‑on website management experience
Experience using HubSpot CRM and marketing automation
Demonstrated experience planning and managing digital campaigns
Experience analysing campaign performance and identifying optimisation opportunities
Strong understanding of customer journeys, lead generation, and lead qualification
Excellent written and verbal English communication skills

Technical Skills

HubSpot
Figma
Claude AI and other AI‑powered marketing tools
Google Workspace
Website CMS platforms
Marketing analytics platforms
Experience integrating AI into marketing workflows will be highly regarded

Professional Attributes

Highly proactive, organised, and accountable
Self‑motivated and comfortable working independently
Curious and commercially minded
Confident in making recommendations and asking questions
Strong critical thinking and problem‑solving abilities
Solution‑oriented and adaptable in a changing environment
Receptive to constructive feedback and committed to continuous improvement
Focused on achieving strong business outcomes

Responsibilities

Digital Marketing & Website Management

Manage and continuously improve the company website
Create, update, and publish engaging website content
Develop landing pages and campaign‑specific pages
Optimise website performance and user experience
Maintain consistency across marketing content and brand standards

Content Creation

Develop high-quality written and visual marketing content
Create downloadable lead magnets and gated resources
Produce blogs, case studies, whitepapers, and marketing collateralDesign graphics and digital assets using Figma and AI‑assisted workflows
Repurpose content effectively across multiple marketing channels

Marketing Automation & CRM

Manage marketing activities within HubSpot
Build and maintain lead capture workflows
Ensure gated content and lead capture processes integrate effectively with HubSpot
Develop and maintain lead scoring processes
Collaborate with sales to ensure marketing‑generated leads are appropriately qualified
Support campaign reporting, analysis, and optimisation

Campaign Management