Senior Digital Marketing Analyst

Alfred Kärcher SE & Co. KG; Vinhedo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading cleaning technology company in São Paulo is looking for a Digital Marketing Specialist to manage performance marketing campaigns focused on e-commerce. You will be responsible for planning, executing, and analyzing paid media and SEO strategies while optimizing for maximum efficiency. Creativity and analytical skills are essential in this role, along with a solid educational background in related fields. Join us in making an impact toward a cleaner world.

Serviços

Attractive compensation package

Opportunity to make an impact

Sustainability-focused company culture

Qualificações

• Experience in digital marketing focused on performance marketing for e-commerce.
• Ability to implement and manage SEO strategies.
• Proficiency in analyzing data and monitoring KPIs.

Responsabilidades

• Plan and manage paid media campaigns for online sales.
• Design marketing automation flows integrated with CRM.
• Conduct A/B tests and optimizations for continuous improvement.

Conhecimentos

Creativity

Analytical thinking

Organization

Proactivity

Formação académica

Higher Education in Engineering, Marketing, Business Administration, Economics, Advertising

Ferramentas

Online Content Management (CMS)

E-commerce platforms

Google Tag Manager

Descrição da oferta de emprego

Plan, execute, and manage paid media/performance campaigns (Google Ads, Meta Ads, affiliates), ensuring budgets and strategies align with the local sales team's objectives.

Implement and evolve SEO strategies for e-commerce (technical, on-page, product feed) to increase organic traffic and revenue share.

Design and manage marketing automation flows integrated with CRM, segmenting audiences by behavior, lifetime value (LTV), and funnel stage.

Daily monitor critical KPIs (CTR, CPA, conversion rate, ROAS, LTV) and conduct A/B tests and optimizations for continuous improvement.

Responsibilities and Requirements

• Digital Marketing for e-commerce – with a focus on performance marketing aimed at online product sales (mainly customer-focused).
• Creativity, Analytical thinking, Organization, Proactivity
• Higher Education: Engineering, Marketing, Business Administration, Economics, Advertising, and related fields
• Experience with Online Content Management (CMS) tools, e-commerce platforms, and Google Tag Manager are a plus.

We offer an attractive compensation package and the opportunity to be part of a leading and well-positioned company, working together to make an impact and achieve a cleaner world.

Kärcher is a family company with a focus on sustainability, and we firmly believe that the important things in life need extra care to ensure they stand the test of time and preserve their value in the future.

We are an equal opportunities employer and welcome applications from all qualified candidates.