Senior Digital Marketing Analyst

Alfred Kärcher SE & Co. KG; Vinhedo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa líder no setor de limpeza está em busca de um analista de marketing digital para planejar e gerenciar campanhas de mídia pagas, além de implementar estratégias de SEO. O candidato ideal possui formação em marketing ou áreas relacionadas, experiência em marketing digital e habilidades analíticas. Oferecemos um pacote de compensação atraente e a oportunidade de contribuir para um mundo mais limpo.

Qualificações

• Experiência em marketing digital e e-commerce focado em vendas online.
• Conhecimento em ferramentas de automação de marketing e gerenciamento de CRM.
• Habilidade em monitorar KPIs e realizar testes A/B.

Responsabilidades

• Planejar, executar e gerenciar campanhas pagas de mídia/marketing.
• Implementar e evoluir estratégias de SEO para e-commerce.
• Projetar e gerenciar fluxos de automação de marketing integrados ao CRM.

Conhecimentos

Criatividade

Pensamento analítico

Organização

Proatividade

Formação académica

Educação superior em Marketing

Educação superior em Administração de Empresas

Educação superior em Economia

Educação superior em Engenharia

Educação superior em Publicidade

Ferramentas

Google Ads

Meta Ads

Google Tag Manager

CMS

Descrição da oferta de emprego

• Plan, execute, and manage paid media/performance campaigns (Google Ads, Meta Ads, affiliates), ensuring budgets and strategies align with the local sales team's objectives.
• Implement and evolve SEO strategies for e-commerce (technical, on-page, product feed) to increase organic traffic and revenue share.
• Design and manage marketing automation flows integrated with CRM, segmenting audiences by behavior, lifetime value (LTV), and funnel stage.
• Daily monitor critical KPIs (CTR, CPA, conversion rate, ROAS, LTV) and conduct A/B tests and optimizations for continuous improvement.

It would be WOW if you had:

• Digital Marketing for e-commerce – with a focus on performance marketing aimed at online product sales (mainly customer-focused).
• Creativity, Analytical thinking, Organization, Proactivity
• Higher Education:Engineering, Marketing, Business Administration, Economics, Advertising, and related fields
• Experience with Online Content Management (CMS) tools, e-commerce platforms, and Google Tag Manager are a plus.

Please send your resume in English

Being part of a leading and well-positioned company, together we'll make an impact and achieve a cleaner world. At Kärcher, contributing to a better tomorrow is important, which is why we look for people with the same purpose. We take responsibility for our people, the environment, and our society.

You'll receive an attractive compensation package.

Together for a clean world.

At Kärcher, a team of 15,330 people in 80 countries is working together to make the world a cleaner place. As a family company with a focus on sustainability, we firmly believe that the important things in life need extra care to ensure they stand the test of time and preserve their value in future too. We offer WOW solutions around the world for cleaning and care. In the everyday and in the extraordinary. With WOW products and WOW services.

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