Sales Rep - Direct Channel

Brown-Forman; São Paulo; On-site; BRL 180,000 - 320,000; Full time

Job summary

Brown-Forman Corporation is seeking a results-driven sales leader to develop the direct channel in São Paulo. You will strengthen client relationships, expand distribution, and ensure excellent brand execution at points of sale.

The role requires strong sales experience, ability to manage field teams, and travel across the state of São Paulo to implement strategies and achieve targets.

Qualifications

• Education: College/University (Bachelor’s Degree or Equivalent); Business Administration, Marketing, or Economics.
• Experience in sales, preferably serving key accounts in São Paulo state.
• Willing to Travel: Available for business travel throughout the state of São Paulo.

Responsibilities

• Develop and implement regional sales strategies in São Paulo aligned with brand objectives.
• Manage the region's client portfolio and expand distribution.
• Monitor sales metrics (Sell-in, Sell-out, DOH, POS execution) and identify opportunities.
• Lead field promotions, guide sales promoters, and support merchandising initiatives at points of sale.
• Manage budget for the territory in accordance with company procedures.

Skills

Sales experience

Client relationships

Negotiation skills

Goal orientation

Microsoft Office

Outside sales

POS execution

Sales metrics

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager:

We are looking for a professional with strong sales experience to develop the direct channel in São Paulo, strengthening customer relationships, expanding distribution, and ensuring excellence in brand execution at points of sale.

Meaningful work from day one:

Responsible for managing the region’s client portfolio, implementing the sales and promotional strategies defined by the company, monitoring sales metrics (Sell-in, Sell-out, Conversion Rate, DOH, and POS Execution), identifying business opportunities, and leading the team: managing sales promoters, guiding fieldwork, and supporting the execution of merchandising initiatives at points of sale to achieve established goals.

What You Can Expect:

• Strategy Definition: Align sales strategies in the retail channel with brand strategies, addressing the needs of each market and customer in each category, in order to develop an appropriate regional strategy to capture available business opportunities with the support of National Managers and Brand Managers.
• Trade Marketing Channel: Create the necessary mechanisms for coordination and oversight to ensure that our promotional and marketing efforts are appropriate, timely, and sufficient at points of sale within the assigned territory, in order to guarantee that national strategies are fully implemented.
• Execution: Ensure optimal visibility and positioning of our brands in accordance with the national and regional strategies defined by the Marketing and Trade Marketing Departments, and provide oversight and training for the local merchandising team.
• Competitive Environment Analysis: Analyze and share potential decision-making actions based on an analysis of information regarding the environment, consumers, competitors, and campaigns; refocus efforts and resources to achieve results and targets, etc.
• Budget Control: Manage the budget for the client/territory assigned in the plan to maintain the investment level in accordance with BF procedures, seeking a balance between the timing of authorization and the flexibility to adjust activities and quantities, etc. BF budget procedures must be followed.

What You Bring to the Table:

Education: College/University (Bachelor’s Degree or Equivalent); Business Administration, Marketing, or Economics.

Experience in sales, preferably serving key accounts such as Sonda, Marche, Tenda, Nagumo, Oxxo, etc.

Willing to Travel: Available for business travel throughout the state of São Paulo

What Makes You Unique:

Personal Development: Ability to build strong relationships with clients, identify sales opportunities, and work in a goal-oriented manner.

Financial Management: Monitor the execution of approved promotional activities for clients, ensuring compliance with company policies.

Technical Skills: Knowledge of outside sales, commercial negotiation, point-of-sale execution, sales metrics (Sell-in, Sell-out, and Positivação), and Microsoft Office.

Behavioral Skills: Resilience, negotiation skills, results orientation, organization, sense of urgency, interpersonal skills, and teamwork.

Who We Are

We believe that great people build great brands. And we know there’s nothing better in the industry than a career at Brown-Forman. Being part of Brown-Forman means you’ll grow both personally and professionally. You’ll have the opportunity to solve problems, seize opportunities, and come up with bold ideas. You’ll be part of a place where teamwork is valued and where you’re encouraged to give your best at work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable compensation structures tied to individual and company performance, along with a premium employee experience. We provide a variety of premium benefits that reflect our company’s values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.