Sales Director Heavy Truck Products

Caderno Nacional; Jacareí; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

Uma empresa inovadora busca um líder dinâmico para desenvolver estratégias de entrada no mercado brasileiro de caminhões pesados. Este papel crucial envolve a criação de estratégias de marketing, análise de mercado e adaptação de produtos às necessidades locais. O candidato ideal terá experiência significativa em liderança comercial e um profundo conhecimento das redes de distribuição no Brasil. Com uma abordagem centrada no cliente, você terá a oportunidade de impactar positivamente o crescimento da empresa em um mercado competitivo. Se você é apaixonado por desafios e inovação, esta é a oportunidade perfeita para você.

Qualificações

• 5+ anos de experiência em liderança comercial no setor de caminhões pesados.
• Domínio do mercado brasileiro de veículos comerciais e redes de distribuição.

Responsabilidades

• Desenvolver e implementar estratégias de marketing focadas no Brasil.
• Gerenciar atividades de marketing B2B e eventos como FENATRAN.

Conhecimentos

Liderança Comercial

Análise de Mercado

Desenvolvimento de Estratégia

Inteligência Competitiva

Gerenciamento de Produtos

Formação académica

Graduação em Negócios/Engenharia

Ferramentas

ANFAVEA/SINDIPEÇAS

Statista

Descrição da oferta de emprego

Segmento:

Não Informado

Atividades:

This pivotal role will lead our market entry strategy and build sustainable growth in Latin America's largest commercial vehicle market.

Location: Jacarei, Sao Paulo, Brazil

Contract: Full Time

Reporting to: GM of Direct Sales, Brazil Branch & Global Sales Head - Heavy Truck BU

Key Responsibilities

1. Market Strategy Development & Execution
   • Co-develop and implement Brazil-focused marketing strategies encompassing market analysis, product positioning, pricing architecture, channel development, and promotional campaigns.
   • Establish clear sales targets and market governance frameworks aligned with corporate global strategy.
   • Conduct deep-dive analysis of competitors through SWOT and PESTLE methodologies.
2. Market Intelligence & Analytics
   • Lead industry trend monitoring using ANFAVEA/SINDIPEÇAS market data and Statista reports.
   • Deliver monthly market share analysis with actionable insights for leadership team.
   • Maintain competitive intelligence database tracking pricing movements, product launches, and regulatory changes.
3. Product Localization Leadership
   • Drive product adaptation projects addressing Brazilian market requirements: oversee prototype development and INMETRO certification processes.
   • Optimize product configurations for regional needs.
   • Collaborate with R&D on new product development (NPD) and existing product improvement initiatives.
4. Commercial Activation Management
   • Direct B2B marketing activities including: annual participation in FENATRAN (Latin America's largest commercial vehicle expo), key account acquisition programs for fleet operators and dealership networks, VIP customer immersion experiences, and technical workshops.
   • Develop localized promotional toolkits for field teams.

Requirements

Core Qualifications:

• Bachelor's degree in Business/Engineering or related field.
• Languages: Native Portuguese + Business English.
• 5+ years of commercial leadership experience in: heavy trucks/construction machinery, Brazil market entry/expansion, turnaround of underperforming markets.
• Critical competencies: proven success in market creation, deep knowledge of Brazil's CV distribution networks, established relationships with fleet operators/dealerships.

Preferred Experience:

• Previous employment with leading OEMs.
• Experience managing HQ-field office dynamics in multinational corporations.

Additional Information

Days of the Week: Not specified

Working Hours/Period: Not specified

Interested candidates should apply through the Caderno Nacional portal.