Retail Media Specialist

Mindgruve; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

Mindgruve is seeking a Commerce Media Specialist for LATAM markets to manage and optimize campaigns across Amazon Ads LATAM and Mercado Livre Ads. You will analyze performance, manage budgets, and collaborate with creative teams to enhance product detail pages.

The role focuses on regional campaigns, currency considerations, and delivering weekly performance insights to clients in Brazil and other LATAM markets.

Qualifications

• 4–5 years of experience in retail media, sponsored search or digital advertising.
• Hands-on experience with Amazon Ads or Mercado Livre Ads required.
• Familiarity with LATAM e-commerce marketplaces and regional platforms.

Responsibilities

• Own campaign optimization and structure for LATAM campaigns across Amazon Ads LATAM and Mercado Livre Ads.
• Perform daily spend checks and weekly QA across LATAM accounts with multiple currencies.
• Analyze search query reports and refine targeting; monitor share of voice and benchmarking.
• Collaborate with content/creative teams to improve PDPs and retail readiness.
• Prepare weekly client performance reports and translate data into insights.

Skills

Retail media experience

Amazon Ads

Mercado Livre Ads

LATAM platforms familiarity

Campaign optimization

Budget & bid management

Reporting & dashboards

Communication with cross-functional 팀

Job description

We are a global digital agency composed of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose - accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek's 75 Fastest Growing Companies, we're constantly looking for "A" players to join our team.

The rapid growth is attributed to our strongest asset - our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sounds fun? Perfect - you'll fit right in.

The Commerce Media Specialist is responsible for the hands-on execution and optimization of campaigns across the LATAM retail media accounts under their responsibility. The role operates with increasing autonomy, developing proficiency in platform strategy, campaign architecture, and performance analysis across Amazon Ads (Brazil and Mexico), Mercado Livre Ads, and leading regional marketplaces.

What You’ll Do Here:

Campaign Management & Optimization (50%):

• Own campaign optimizations and serve as the primary campaign operator for brands where the Media Manager defines the strategy.
• Create campaign outlines, blueprints, and complete campaign structures for Amazon Ads LATAM and Mercado Livre Ads.
• Optimize campaigns to achieve agreed-upon goals and KPIs, accounting for regional nuances across Brazil, Mexico, and other Latin American markets.
• Build or optimize campaigns based on insights and recommendations from the Media Manager.
• Perform daily spend and pacing checks across LATAM accounts with multiple currencies.
• Conduct weekly QA of active campaigns and optimizations.
• Demonstrate the ability to structure and optimize campaigns with minimal guidance or without direct supervision.
• Independently execute keyword strategy, match-type management, and bid strategy frameworks across Amazon Ads LATAM and Mercado Livre Ads.
• Analyze Search Query Reports (SQRs) and collect search terms to continuously refine campaign targeting.
• Monitor share of voice and competitive benchmarking metrics to identify optimization opportunities and inform strategy.
• Collaborate with content and creative teams to provide feedback on product detail pages (PDPs) and ensure retail readiness across LATAM listings.

Reporting & Insights (35%)

• Support weekly QA of reports and insight documentation.
• Assist with monthly reporting updates and summaries.
• Stay current on platform enhancements and LATAM e-commerce market trends.
• Monitor regional updates across Mercado Livre, Rappi, and other Latin American marketplaces.
• Independently prepare weekly client performance reports, translating campaign data into clear insights and recommended next steps.
• Build and maintain reporting dashboards using tools such as Looker Studio, Google Sheets, or native platform dashboards.

Certifications & Development (15%)

• Maintain full accreditation across Amazon Ads certifications, including Advanced Sponsored Ads, Advanced DSP, and Advanced Amazon Ads for Retail.
• Obtain and maintain Mercado Livre Ads platform certifications.
• Develop proficiency in at least two Latin American retail media networks.
• Develop operational knowledge of secondary Latin American marketplaces, including Rappi Ads, Falabella, Liverpool, Magalu, and Americanas.
• Develop operational knowledge of secondary retail media networks in Brazil, including Magalu Ads, Casas Bahia/Via Varejo Ads (Ponto/Extra), Shopee Ads BR, iFood Ads, and Americanas Advertising.
• Develop operational knowledge of Topsort as a retail media monetization and managed services platform used by multiple LATAM retailers across VTEX and other commerce platforms.
• Develop knowledge of TikTok Shop LATAM and its emerging role as a social commerce and retail media channel in Brazil and Mexico.
• Perform other related activities and projects as requested.

We Need a Person With:

• 4-5 years of experience in retail media, sponsored search, or digital advertising.
• Hands-on experience with Amazon Ads or Mercado Livre Ads required; additional experience with LATAM platforms is a strong plus.
• Familiarity with e-commerce marketplace dynamics across Latin America preferred.
• Familiarity with major secondary retail media platforms in Brazil (Magalu Ads, iFood Ads, Shopee BR) is a strong plus.
• Familiarity with VTEX as a commerce platform and its implications for retail media campaign setup and tracking is a plus.
• Experience working with or supporting a client’s trade marketing or shopper marketing team is a plus.
• Hands-on experience or operational knowledge of a third-party retail media management platform (e‑???) is a strong plus.
• Hands-on experience with Magalu Ads or iFood Ads is a strong plus.