Regional Marketing Manager - 99Food

DiDi Chuxing; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

Uma empresa líder em tecnologia de mobilidade está contratando um Gerente de Marketing Regional. O profissional será responsável pela execução de estratégias de marketing para atrair restaurantes e aumentar a presença de marca em cidades específicas. Buscamos um líder apaixonado, com robusta experiência em marketing e habilidade para trabalhar em ambientes dinâmicos e colaborativos.

Qualificações

• 4–6 anos de experiência em marketing regional, marketing de campo, marketing promocional ou execução de marca.
• Conhecimento forte das dinâmicas do mercado local e ativação de parceiros comerciais.
• Fluência em português e inglês intermediário a avançado.

Responsabilidades

• Liderar planos de marketing regional para apoio à aquisição de restaurantes.
• Desenvolver campanhas específicas para a cidade, incluindo estratégias no aplicativo e eventos locais.
• Monitorar a percepção da marca e consistência na execução entre as cidades.

Conhecimentos

Gestão de Projetos

Comunicação

Marketing Regional

Descrição da oferta de emprego

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About the team/role

The Regional Marketing Manager plays a key role in connecting 99Food’s national marketing strategy to regional commercial realities. You’ll be responsible for leading city-specific restaurant marketing initiatives to accelerate sign-ups, platform readiness, and brand consistency — while engaging with local stakeholders and key restaurant partners to drive business growth.

In this role, you'll be...

Leading regional marketing plans to support restaurant acquisition, onboarding readiness, and promotional engagement across key cities.

Driving restaurant and consumer marketing initiatives that are directly tied to city-level revenue and operational goals.

Developing city-specific engagement campaigns, including in-app strategies and local events when relevant.

Supporting rollout of national promo and brand campaigns at the regional level, ensuring compliance and performance.

Partnering with commercial teams and city GMs to understand supply gaps and unlock opportunities with key local accounts.

Deploying restaurant-facing materials, including onboarding kits, POS visibility, trade dress, and training content.

Monitoring brand perception and execution consistency across cities, ensuring alignment with 99Food’s brand standards.

We're eager to be in touch because you have...

4–6 years of experience in regional marketing, field marketing, trade marketing, or brand execution.

Strong knowledge of local market dynamics and how to activate commercial partners on the ground.

Experience leading initiatives that directly impact business results at a city or regional level.

Excellent project management and communication skills.

Experience working with sales or commercial teams to unlock supply-side growth.

Passion for operational excellence and tactical execution across multiple cities.

Fluency in Portuguese and intermediate to advanced English.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).