Product Marketing Specialist LATAM – Electrification

ABB Schweiz AG; São Paulo; Híbrido; USD 60.000 - 80.000; Tempo integral

Resumo da oferta

A global technology leader is seeking a Product Marketing Specialist for LATAM to develop and implement marketing strategies for low and medium voltage solutions. You'll support the sales team and conduct market analysis while working in a hybrid environment. The ideal candidate has a Bachelor's in Electrical Engineering and experience in marketing within the services area. Strong knowledge of Spanish and English is required.

Serviços

Hybrid working model

Career development opportunities

Collaborative environment

Qualificações

• Bachelor's degree in Electrical Engineering or related fields.
• Experience with low and medium voltage portfolios, especially in services.
• Intermediate/advanced Spanish and advanced English for verbal communication.

Responsabilidades

• Implement the product marketing strategy for the LATAM region.
• Lead generation and support for the sales team.
• Conduct market and competitor analysis.

Conhecimentos

CRM tools knowledge

Lead generation

Intermediate Spanish

Advanced English

Experience with low and medium voltage portfolios

Formação académica

Bachelor's degree in Electrical Engineering

Ferramentas

Marketing automation platforms (e.g., Pardot)

Descrição da oferta de emprego

På ABB hjälper vi industrier att bli snabbare, mer resurseffektiva och hållbara. Här är framsteg en självklarhet - för dig, ditt team och hela världen. Som global marknadsledare ger vi dig rätt förutsättningar för att lyckas med det. Det kommer inte alltid att vara enkelt - utveckling kräver mod och styrka. På ABB är du aldrig ensam. Run what runs the world.

Denna position rapporterar till:

Service Sales Manager

Position Mission

Are you passionate about product marketing strategy, lead generation, and supporting the sales team? ABB’s Electrification (EL) division is looking for a Product Marketing Specialist LATAM to join the Service business area, with a focus on the low and medium voltage portfolios. This strategic position is responsible for developing and implementing marketing actions aligned with the global strategy, supporting sales in demand generation and positioning ABB solutions in the Latin American market. If you're looking for a regional role with global collaboration and a strong focus on innovation, this is your opportunity!

Responsibilities

• Implement the product marketing strategy for the LATAM region, defining product and ser-vice positioning and value proposition.

• Lead generation and support for the sales team, based on our regional marketing and growth strategies.

• Develop and execute annual marketing plans and demand generation strategies in alignment with product groups.

• Conduct market and competitor analysis, sharing insights and data with internal teams.

• Support the sales team with training, technical materials, and portfolio guidance.

• Ensure the efficiency of the commercial execution of products, promoting initiatives that enhance customer satisfaction.

• Work with a results-oriented mindset, driving actions to increase the Net Promoter Score (NPS).

Requirements

• Bachelor's degree in Electrical Engineering, Automation Engineering, or related fields.

• Experience with low and medium voltage portfolios, especially in the services area.

• Knowledge of CRM tools and marketing automation platforms for lead generation (e.g., Pardot).

• Previous experience in market marketing and business development.

• Intermediate/advanced Spanish and advanced English for verbal communication.

What We Offer

• Hybrid working model with proper infrastructure for both remote and on-site work.

• Collaborative, multicultural, and results-oriented environment.

• Direct interaction with strategic teams and key customers.

• Career development opportunities in a global company.

• #LI-Hybrid

About ABB’s Electrification Business

ABB’s Electrification (EL) division delivers safe, smart, and sustainable technologies for electrical distribution across sectors such as infrastructure, industry, data centers, buildings, and utilities. With a portfolio that ranges from switchboards and circuit breakers to digital energy management systems, EL is building a more connected and efficient future, enhancing safety, reliability, and sustainability on a global scale.

Vi värdesätter människor med olika bakgrund. Kan det här vara ditt nästa steg? Ansök idag eller besök www.abb.com för att läsa mer om oss och se hur vår teknologi påverkar världen.