Product Marketing Senior Analyst (Bangkok Based, relocation provided)

Agoda; Belo Horizonte; Teletrabalho; BRL 80.000 - 100.000; Tempo integral

Resumo da oferta

A leading company in travel technology is seeking a Product Marketing Senior Analyst to define and execute marketing strategies for B2B partners. This role involves creating compelling narratives, managing cross-functional initiatives, and analyzing performance metrics to elevate brand awareness and drive business results.

Qualificações

• At least 2 years of experience in product marketing or related areas.
• Strong analytical skills, ability to analyze data and derive insights.

Responsabilidades

• Develop and implement product marketing strategies for B2B audiences.
• Analyze product and channel performance metrics to refine strategies.

Conhecimentos

Analytical Skills

Communication

Problem-Solving

Formação académica

Bachelor's Degree

Ferramentas

Marketing Automation Tools

CRM

Analytics Software

Descrição da oferta de emprego

Product Marketing Senior Analyst (Bangkok Based, relocation provided)

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About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel
We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.
We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

The Opportunity
The B2B Marketing team at Agoda is seeking a Product Marketing Senior Analyst to work on our content strategy efforts. The ideal candidate will play a pivotal role in defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success. You will work on various initiatives to enhance our brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners, which drive significant impact to the organization.

Role Overview
As the Product Marketing Senior Analyst, you will develop and execute communication strategies aimed at B2B partners. This includes contributing to Agoda’s product marketing strategies, working on core product value propositions, optimizing content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating across departments to showcase our strengths in the B2B travel sector.

Key Responsibilities

1. Develop and implement product marketing strategies to engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple units.
2. Craft compelling product messaging and positioning to differentiate our products in the market.
3. Manage cross-functional initiatives, ensuring alignment and effective communication among stakeholders.
4. Analyze product and channel performance metrics to refine strategies and enhance offerings.
5. Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
6. Conduct market research to identify partner needs and market trends for competitive positioning.
7. Create high-impact presentations to convey Agoda’s brand story and strategies to partners and executives.

What You’ll Need To Succeed

• At least 2 years of experience in product marketing, strategy, content marketing, or related areas, preferably in tech. B2B marketing experience is a plus.
• Strong analytical skills, with ability to analyze data (SQL knowledge is a plus), derive insights, and support content strategies.
• Innovative problem-solving skills, resourcefulness, and adaptability in complex scenarios.
• Excellent communication skills, including impactful writing and presentation creation.
• Strategic mindset with experience aligning content with business objectives.
• Knowledge of the tech and travel industries; experience in online travel agencies is advantageous.
• Proficiency with marketing automation tools, CRM, and analytics software is beneficial.

Why Join Us?
At Agoda, you will shape communication strategies and drive growth in B2B marketing. If you are passionate about travel technology and skilled in elevating brand narratives, we invite you to join our dynamic team!