Product Marketing Manager, Adobe Marketo Engage

Adobe Systems GmbH; São Paulo; Presencial; USD 120.000 - 214.000; Tempo integral

Resumo da oferta

Join an innovative company that is transforming digital experiences as a Product Marketing Manager. In this role, you'll be at the forefront of marketing automation, driving go-to-market strategies for a leading product line. Collaborate with cross-functional teams to empower sales, develop compelling content, and shape product roadmaps. This dynamic position requires a blend of strategic thinking and execution, making it perfect for those who thrive in fast-paced environments. If you have a passion for B2B marketing and a track record of success in SaaS, this is the opportunity to make a significant impact.

Qualificações

• 5+ years of product marketing experience required.
• Strong analytical and communication skills are essential.
• Experience with SaaS and technology products is a plus.

Responsabilidades

• Understand buyers and markets to drive product success.
• Develop messaging and content strategies for sales.
• Partner with product management to shape product vision.

Conhecimentos

Product Marketing

B2B Marketing

Analytical Skills

Sales Enablement

Communication Skills

Formação académica

BS/BA

MBA

Ferramentas

Marketing Automation Platforms

Campaign Management Tools

Digital Marketing Tools

Descrição da oferta de emprego

JOB LEVEL

P40

EMPLOYEE ROLE

Individual Contributor

The Opportunity

Ready to accelerate your career in product marketing? Join the company that is changing the world through digital experiences – Adobe.Adobe Marketo Engage is the leading marketing automation solution designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo Engage is setting the innovation agenda for marketing technology today.

Adobe is looking for a Product Marketing Manager to join the Marketo Engage Product Marketing team. This team is focused specifically on making the Marketo Engage product line a success within the Adobe Experience Cloud Portfolio. This position is a critical member of the team with key responsibilities for growing our business by executing go-to-market strategies around the Marketo Engage offerings.

Examples of programs you will be expected to drive include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, etc. This is a high impact position and previous experience in product marketing or a related function is required.In addition, you possess a record of success in SaaS, software or technology product marketing, delivering measurable results.Deep understanding of B2B marketing will be critical for this role.You understand and love Go-To-Market and are comfortable switching between strategy and execution. You have the confidence and leadership skills to influence cross functional teams and command respect across all organizational levels and are comfortable in a dynamic, matrixed environment.

What You'll Do

• Deeply understand our buyers and markets
• Empower our sales team to progress deals, through training and direct deal support
• Drive messaging and content strategies that appeal to potential and existing customers
• Create and manage a compelling set of sales tools and collateral
• Partner with Product Management to help shape product roadmap and vision
• Evangelize Marketo directly to analysts and potential customers in deals or events
• Understand the competitive landscape and train sales to win against competitors
• Develop strategic plans, market positioning, and value propositions

What You Need to Succeed

• BS/BA and 5+ years related work experience required, MBA a plus.
• Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
• Experience marketing world-class Software-as-a-Service products.
• Strong analytical, written, and verbal communication skills
• Experience presenting to large and small audiences both live and virtual
• “High-horsepower” thinker – “High Execution” doer
• Ability to work across organizational lines and influence without authority
• Comfortable in a fast moving, dynamic environment
• Highly skilled at critical decision-making
• Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers a plus.
• Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 05/28/2025 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless ofgender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact [e-mail].