Product Marketing Manager

Pluxee; São Paulo; Presencial; BRL 120.000 - 180.000; Tempo integral

Resumo da oferta

A Pluxee, líder global em benefícios e engajamento de funcionários, busca um Product Marketing Manager dinâmico para impulsionar a conscientização e o crescimento de suas novas linhas de produtos. O candidato ideal deve ter habilidades criativas, fortes habilidades de comunicação e uma compreensão profunda do mercado. Este papel envolve desenvolver estratégias de marketing, colaborar com equipes multifuncionais e otimizar o desempenho do produto.

Serviços

Ambiente de trabalho inclusivo

Oportunidades de crescimento e aprendizado

Cultura de equipe multicultural

Qualificações

• 5+ anos de experiência em marketing de produtos.
• Histórico comprovado de lançamentos bem-sucedidos de produtos financeiros.
• Habilidades excepcionais de comunicação escrita e verbal.

Responsabilidades

• Desenvolver e executar estratégias de marketing de produtos.
• Conduzir pesquisas de mercado para identificar necessidades dos clientes.
• Gerenciar materiais de capacitação de vendas.

Conhecimentos

Communication

Análise de mercado

Gestão de projetos

Pensamento estratégico

Interpersonal

Formação académica

Bacharelado em Marketing ou Negócios

Mestrado preferido

Ferramentas

CRM

Power BI

Ferramentas de automação de marketing (ex: Pardot)

Descrição da oferta de emprego

Pluxee is a global leader in employee benefits and engagement, operating in 31 countries. We help companies attract, engage, and retain top talent through a diverse range of solutions, including Food & Meal Benefits, Well-being, Lifestyle Perks, Rewards & Recognition, and Public Benefits.

Powered by cutting-edge technology and a passionate team of 5,000+ professionals, Pluxee thrives in a highly interconnected B2B2C ecosystem—serving 500,000+ clients, 36 million consumers, and 1.7 million merchants.

For over 45 years, we’ve been a trusted partner, creating a positive impact on businesses, employees, and communities. From boosting local economies to enhancing workplace well-being—all while protecting the planet—Pluxee is committed to making a difference.

We’re looking for a strategic and dynamic Product Marketing Manager to drive awareness, engagement, and growth for our new product lines. This role is perfect for a creative thinker with strong communication skills and deep market insights.

Reporting to the Country Marketing Director, you’ll lead and execute high-impact marketing strategies that deliver measurable results. You’ll refine go-to-market approaches, product positioning, and brand messaging based on data-driven insights while working cross-functionally with key teams.

• Develop and execute comprehensive product marketing strategies to boost awareness, adoption, and revenue growth.
• Conduct in-depth market research to identify target audiences, customer needs, and emerging trends.
• Collaborate with Product, Sales, and Marketing teams to craft compelling go-to-market plans and messaging.
• Create engaging product narratives that resonate with target audiences, working closely with Brand & Communication teams.
• Develop and manage sales enablement materials (product decks, sales pitches, positioning statements, and more).
• Plan and execute product launches, ensuring seamless execution within tight deadlines.
• Analyze product performance metrics to optimize marketing efforts and maximize impact.
• Build and nurture relationships with key stakeholders, including customers and partners.
• Align marketing efforts with business goals by working closely with CX, Digital Marketing, and Brand & Communications teams.
• Manage the marketing budget, prioritizing investments to maximize ROI.
• Foster brand advocacy by engaging and strengthening user communities and ambassadors.
• Optimize marketing technology platforms for data integration and automation.
• Track and analyze critical KPIs (Customer Acquisition Cost, Lifetime Value, Conversion Rates, Churn).
• Lead and develop a high-performance marketing team, designing growth plans to tackle Pluxee’s exciting challenges.

You’re a match if you have..

• Bachelor’s degree in Marketing, Business, or a related field.
• Master's degree preferred
• 5+ years of experience in product marketing.
• Proven track record of successfully launching financial products (mandatory).
• Strong understanding of market research techniques and data analysis.
• Exceptional written and verbal communication skills, with the ability to create compelling marketing content.
• Excellent project management skills, capable of handling multiple projects simultaneously.
• Strategic mindset with problem-solving skills and the ability to translate complex concepts into clear, customer-focused messaging.
• Strong interpersonal skills with the ability to build relationships across multiple stakeholders.
• Expertise in CRM, Power BI, and marketing automation tools (e.g., Pardot).
• Experience optimizing marketing funnels for customer acquisition and retention.

To get this challenge:

• Video call with Global TA Partner
• Video call with Hiring Manager
• Video call with Senior Stakeholder

️ Happy at work

1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

• Industries

  Financial Services and Consumer Services

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Senior Manager of Brand Communication & Strategy

ESPECIALISTA DE MARKETING (PRODUCT MARKETING)

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