Product Marketing Lead (LatAm Only)

R2; Brasil; Hybrid; BRL 180,000 - 300,000; Full time

Job summary

R2 is seeking a Product Marketing Lead to scale marketing across partners and LATAM markets. You'll bridge Product, Growth, Data, and Partners to drive customer acquisition, engagement, conversion, and retention.

You will own partner marketing strategy, optimize the customer journey, lead CRM and multichannel engagement, and drive AI-powered marketing initiatives to accelerate loan originations and product adoption.

Qualifications

• Proven experience in Product Marketing, Growth Marketing, CRM, and lifecycle marketing.
• Analytical and data-driven, able to measure business impact.
• Strong experience with CRM platforms and marketing automation.
• Understand conversion funnels and experimentation methodologies.
• Owns projects end-to-end with a strong sense of ownership.
• Comfortable in fast-paced, cross-functional, distributed teams.
• Excellent written and verbal communication skills.

Responsibilities

• Own Partner Marketing Strategy: develop data-driven campaigns for partners, markets, and segments to maximize conversions and originations.
• Optimize the Customer Journey: identify growth opportunities across the full lifecycle from awareness to retention.
• Lead CRM & Multichannel Engagement: design scalable lifecycle programs across WhatsApp, email, push, SMS, and in-app messaging.
• Strengthen Partner Marketing: build scalable co-marketing playbooks with partner platforms and coordinated communications.
• Scale AI-Powered Marketing: implement and optimize conversational AI and automated engagement solutions.
• Turn Customer Insights into Growth: translate behavioral data and feedback into opportunities for product, marketing, and partnerships.
• Lead Experimentation & Performance: design A/B tests, define KPIs, and measure ROI with analytics.
• Build Scalable Marketing Operations: create automated workflows and segmentation for multi-partner execution.
• Drive Cross-Functional Alignment & Compliance: collaborate across Product, Data, Engineering, Credit, and Partnerships while ensuring regulatory compliance.

Skills

Product Marketing

Growth Marketing

CRM

Lifecycle Marketing

Data-driven

Multichannel engagement

Experimentation

Ownership

Cross-functional collaboration

Communication

Tools

Customer.io

Amplitude

SQL

Snowflake

WhatsApp Business

Job description

At R2, we believe that small and medium businesses are the productive engine of society. Small and medium businesses (SMBs) make up over 90% of companies in Latin America, yet they face a trillion-dollar credit gap. Our mission is to unlock SMBs’ potential by providing financial solutions tailored to their needs. We are reimagining the financial infrastructure of Latin America, where SMBs’ financial needs are met without ever having to go to a bank.

R2 enables platforms across Latin America to embed financial services that SMBs can leverage, starting with revenue-based financing. We are a high-performing, close-knit team with talent from organizations such as Google, Amazon, Nubank, Uber, Capital One, Mercado Libre, Globant, and J.P. Morgan.

We are entering a new phase of growth following a strategic investment from Ant International, focused on rapidly expanding our partner footprint, strengthening our credit and underwriting capabilities, and scaling operations across multiple markets. As part of this growth journey, eligible team members have the opportunity to participate in R2’s Phantom Share Program, a performance-based incentive designed to align our team with the company’s long-term success and value creation. We believe in building a culture of ownership, where those who help create value share meaningfully in it.

As a Product Marketing Lead you will coordinate and scale our marketing stack across our partners, driving customer acquisition, engagement, conversion, and retention. This role will bridge Product, Growth, Data, and our Partners to develop high-impact marketing initiatives that accelerate loan originations and product adoption.

What You'll Do

• Own Partner Marketing Strategy: Develop and execute data-driven marketing campaigns tailored to each partner, market, and segment, maximizing funnel conversion, loan originations, and R2’s marketing impact.
• Optimize the Customer Journey: Identify growth opportunities across the full customer lifecycle, from offer awareness and acquisition to activation, conversion, repeat borrowing, and retention.
• Lead CRM & Multichannel Engagement: Design and scale personalized lifecycle strategies across WhatsApp, email, push notifications, SMS, and in-app messaging, optimizing channel effectiveness and customer engagement.
• Strengthen Partner Marketing: Build scalable co-marketing playbooks with partner platforms, including in-app placements, joint campaigns, and coordinated communications to increase product visibility and adoption.
• Scale AI-Powered Marketing: Drive the implementation and optimization of conversational AI, AI calling agents, and automated engagement solutions to improve conversion and operational efficiency.
• Turn Customer Insights into Growth: Develop a deep understanding of SMB segments through behavioral data, research, and customer feedback, translating insights into actionable opportunities for Product, Marketing, and Partnerships.
• Lead Experimentation & Performance: Design A/B tests, define KPIs, and partner with Marketing Analytics to measure campaign effectiveness, funnel performance, and incremental originations, continuously optimizing ROI.
• Build Scalable Marketing Operations: Develop automated workflows, segmentation frameworks, and repeatable processes that enable efficient execution across partners and Latin American markets.
• Drive Cross-Functional Alignment & Compliance: Collaborate with Product, Data, Engineering, Credit, and Partnerships to execute growth initiatives while ensuring marketing communications comply with local financial regulations.

Who you are

• Have proven experience in Product Marketing, Growth Marketing, CRM, Lifecycle Marketing, or related roles, ideally within fintech, technology, or high-growth startups.
• Are highly analytical and comfortable using data to identify opportunities, prioritize initiatives, and measure business impact.
• Have strong experience with CRM platforms, marketing automation, customer segmentation, and multichannel engagement strategies.
• Understand conversion funnels, experimentation methodologies, and customer lifecycle optimization.
• Have a strong sense of ownership and the ability to independently lead projects from strategy to execution.
• Are comfortable working in fast-paced environments and collaborating with cross-functional and geographically distributed teams.
• Have excellent communication skills and can translate complex analyses into clear recommendations.

Bonus

• Experience in fintech, lending, embedded finance, or financial services.
• Familiarity with tools such as Customer.io, Amplitude, SQL, Snowflake, or similar analytics and marketing platforms.
• Hands-on experience with WhatsApp Business, conversational AI, AI calling agents, or other AI-powered marketing solutions.
• Experience managing marketing initiatives across multiple Latin American markets.
• Familiarity with Python, workflow automation tools, or AI-driven productivity solutions.

What We Offer

• The chance to join a high-impact, mission-driven fintech.
• Ownership and impact in a fast-paced, growth-oriented startup.
• Cross-functional collaboration with exceptional teams.
• Exposure to complex regulatory challenges and innovation in embedded finance.

Location: São Paulo, Buenos Aires, Bogotá, Lima, Santiago.