Performance Marketing Specialist

Tractian Technologies Inc; São Paulo; Presencial; BRL 120.000 - 240.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está à procura de um Especialista em Performance que impulsione a geração de leads e a receita através de campanhas de mídia paga. Você terá a oportunidade de trabalhar em um ambiente dinâmico, colaborando com equipes criativas e de vendas para desenvolver estratégias de marketing integradas que realmente impactem o desempenho. Se você possui experiência em B2B SaaS e é apaixonado por otimização de campanhas, esta é a sua chance de se destacar em um setor em constante evolução. Junte-se a uma equipe que valoriza a inovação e o crescimento, e ajude a moldar o futuro do gerenciamento de ativos industriais.

Serviços

Salário competitivo e opções de ações

Cursos de inglês/espanhol totalmente financiados

30 dias de férias anuais pagas

Estipêndio para educação e cursos

Doação de funcionários

Viagem a qualquer lugar do mundo a cada 4 anos

Dia de folga na semana do seu aniversário

Até R$1.000/mês para alimentação e trabalho remoto

Plano de saúde com cobertura nacional

Seguro Dental

Qualificações

• 5+ anos em Geração de Demanda ou Marketing de Performance em B2B SaaS.
• Habilidades excepcionais em gestão de projetos e campanhas.

Responsabilidades

• Desenvolver e analisar estratégias de marketing de performance em canais digitais.
• Gerenciar orçamentos de publicidade e monitorar métricas de desempenho.

Conhecimentos

Geração de Demanda

Marketing de Performance

Gestão de Campanhas de Mídia Paga

A/B Testing

Análise de ROI

Gestão de Orçamento

Segmentação de Público

Análise de Dados

Formação académica

Bacharelado em Engenharia

Bacharelado em Marketing

Bacharelado em Negócios

Mestrado (preferencial)

Ferramentas

Google Ads

Facebook Ads

LinkedIn Ads

TikTok Ads

Programmatic Ads

CRM

Ferramentas de Automação de Marketing

Descrição da oferta de emprego

Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Marketing at TRACTIAN

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What will you do

As a Performance Specialist, your role is centered on driving lead generation and revenue through expert management of paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads (Bing), and related). You'll focus on meticulously crafting and optimizing campaigns across various channels, utilizing advanced targeting and data-driven strategies to enhance lead acquisition and conversion rates. Your expertise in A/B testing, ROI analysis, and budget management will be crucial in continually refining campaigns for maximum efficiency and profitability, directly contributing to the company's revenue growth.

Responsibilities

• Develop, execute, and analyze comprehensive performance marketing strategies across various digital channels (Earned, Paid, and Owned), including Paid Search, Paid Social, Retargeting, Paid Influencers, Content Promotion, Display Ads, and related.
• Plan, create, and optimize high-converting digital ad campaigns that align with business goals, utilizing A/B testing and data analysis to enhance conversion rate continuously.
• Employ advanced targeting techniques to reach specific audience segments, leveraging customer data, demographics, and behavioral insights to maximize campaign effectiveness.
• Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
• Utilize analytics platforms to monitor campaign performance metrics such as click-through rates, conversion rates, CPA, and return on ad spend (ROAS).
• Collaborate closely with creative teams to develop compelling ad creatives, landing pages, and ad copy that drive engagement and conversions.
• Collaborate closely with Sales teams to follow and collaborate to the Revenue Goals.
• Create, analyze, and interpret data to provide actionable insights and recommendations for improving campaign performance and overall marketing strategy.
• Collaborate cross-functionally with other marketing teams, product teams, and data analysts to align performance marketing efforts with broader business objectives.
• Develop and execute integrated cross-channel and omnichannel strategies, aligning digital and offline media for consistent brand engagement.

Requirements

• 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
• Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
• Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.
• 4+ years of relevant experience in performance marketing, with a proven track record of planning and executing successful campaigns that deliver quantifiable results.
• Advanced knowledge in utilizing performance marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Programmatic Ads, and other relevant tools.
• Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
• Multitouch Attribution: Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.

Bonus Points

• Google Ads and Google Analytics certifications.
• Experience with e-commerce performance marketing and optimizing for online sales.
• Proficiency in using marketing automation tools for campaign management and optimization.
• Previous experience with international or multilingual performance marketing campaigns.
• SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
• Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.

Compensation

• Competitive salary and stock options.
• Optional fully funded English / Spanish courses.
• 30 days of paid annual leave.
• Education and courses stipend.
• Employee Giving.
• Earn a trip anywhere in the world every 4 years.
• Day off during the week of your birthday.
• Up to R$1.000/mo for meals and remote work allowance.
• Health plan with national coverage and without coparticipation.
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities.