Paid Media Strategist

Launch Potato; Curitiba; Teletrabalho; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

Launch Potato is seeking a Paid Media Strategist to drive the success of native media campaigns. The ideal candidate will have solid experience in native ad buying, focusing on execution and optimization to deliver performance-driven results. Join a vibrant team committed to diverse and inclusive culture as part of a high-growth company.

Qualificações

• Hands-on experience running native ad campaigns.
• Proven ability to monitor and optimize campaign performance.
• Passion for performance marketing within the FinanceBuzz vertical.

Responsabilidades

• Execute and manage native ad campaigns across various platforms.
• Monitor daily performance metrics and implement necessary optimizations.
• Conduct competitor research and surface new testing opportunities.

Conhecimentos

Campaign Optimization

Data Analysis

Communication

Attention to Detail

Formação académica

2+ years of native media buying or programmatic experience

Ferramentas

Taboola

Outbrain

Revcontent

Mediago

Liveintent

Descrição da oferta de emprego

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WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

MUST HAVE:

• Hands-on experience running native ad campaigns across platforms like Taboola, Outbrain, Revcontent, Mediago, or Liveintent.
• Proven ability to monitor and optimize campaign performance using data.
• Strong attention to detail with a focus on executional excellence and task management.
• Ability to collaborate across functions and communicate clearly in a remote work environment.
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz.
  
  

EXPERIENCE: 2+ years of native media buying or programmatic experience, with a focus on performance-driven results.

YOUR ROLE

Support the success and growth of our Make Money/Manage Money native media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy.
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements.
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth.
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results.
• Conduct competitor research and performance audits to surface new testing opportunities.
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery.
• Maintain campaign documentation and update performance trackers regularly to support team throughput.
  
  

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.
  
  

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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