Paid Media Marketing

Darwin AI; São Paulo; Hybrid; BRL 100,000 - 150,000; Full time

Benefits offered by this job

Language Classes

OpenAI Premium License

Paid Time Off

Soft Hybrid Work

Job summary

Darwin AI in São Paulo is seeking a Performance Marketing Manager to scale paid marketing campaigns across platforms like LinkedIn, Google, Meta, and TikTok. This role demands strong analytical skills to improve campaign performance and optimize budget allocation.

The ideal candidate will have at least 3 years of B2B marketing experience, a background in Industrial Engineering, and proficiency in key metrics. Benefits include paid time off and language classes.

Qualifications

• 3+ years in performance marketing, digital analytics, or marketing automation.
• Strong knowledge of SaaS metrics including CAC, payback period, and churn.
• Proven experience with LinkedIn Ads, Google Ads, Meta Ads, and TikTok Ads.

Responsibilities

• Scale paid marketing campaigns while improving CAC/ACV.
• Launch experiments across various channels, countries, and formats.
• Analyze campaign data to enhance lead quality and ROI.

Skills

Performance marketing

Digital analytics

Marketing automation

SaaS metrics

Data analysis

A/B testing

Education

Background in Industrial Engineering or similar

Tools

Google Analytics

HubSpot

Power BI

Data Studio

Tableau

Job description

Data-driven. Technical. Creative. You'll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.

Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.

Paid media will bring 25%+ of our customers. We're going for 10,000+ of them. You'll own it all: LinkedIn, Google, Meta, TikTok.

About The Role

• Scale paid marketing campaigns while keeping CAC/ACV in check
• Own one of the biggest budgets at Darwin AI—your results will define how much it grows
• Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything
• Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI
• Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok
• Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better
• Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works
• Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here
• Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork
• Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media
• Manage freelancers and external talent to boost speed and scale

Requirements

• 3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments)
• Background in Industrial Engineering or similar quantitative/technical fields
• Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
• Proven experience running campaigns on: LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (+ demand gen through data-first strategies)
• Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
• Solid engineering + analytics skills Able to automate analysis, uncover insights, and turn them into results
• Hands‑on with: A/B testing frameworks, retargeting, dynamic segmentation, automation flows
• Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you're based)

Benefits

• Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish)
• OpenAI Premium License: Complimentary premium access to OpenAI tools for personal and professional projects
• Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance
• Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement