Paid Ads Manager

Sagan Recruitment; Brasil; Teletrabalho; USD 30.000 - 50.000; Tempo integral

Resumo da oferta

Sagan Recruitment is seeking a Paid Ads Manager to lead and scale paid campaigns across Meta and Google Ads. This remote-first role requires strong executional instincts and strategic thinking, particularly in compliance-heavy environments. Ideal candidates will have a solid background in digital advertising, with a focus on performance optimization and creative testing.

Qualificações

• 3-5+ years of experience managing Meta and Google Ads campaigns.
• Proven success scaling accounts and improving ROAS/CAC.
• Strong understanding of attribution tools and pixel tracking.

Responsabilidades

• Build, manage, and optimize campaigns across Meta and Google Ads.
• Monitor performance daily and manage budgets.
• Collaborate on funnel strategy and audience targeting.

Conhecimentos

Campaign Management

Performance Optimization

Creative Testing

Analytical Skills

Attribution Tools Knowledge

Descrição da oferta de emprego

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Work Schedule: Monday - Friday, 10:00 AM to 6:00 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Sagan provides a high-performance remote work environment, ensuring access to world-class opportunities for top-tier professionals.

About the Company:

Sagan represents a fast-scaling DTC brand in the wellness space, operating in a highly regulated market. The team is nimble, performance-driven, and deeply committed to strategic experimentation, data-led decisions, and creative storytelling. This is a remote-first environment with clear expectations and room for ambitious marketers to lead.

Position Overview:

Were looking for a Paid Ads Manager who can own and scale paid campaigns across Meta and Google Ads, with strong executional instincts and a strategic eye on full-funnel optimization. This role is ideal for someone who has experience navigating compliance challenges in regulated industries like CBD, cannabis, or wellness (preferred but not required), and knows how to deliver results under evolving platform policies.

Key Responsibilities:

• Build, manage, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, PMAX).
• Test and iterate creative assets quickly, in collaboration with internal teams.
• Maintain tracking accuracy across UTMs, pixels, and analytics dashboards.
• Collaborate on funnel strategy, audience targeting, and offer testing.
• Monitor performance daily, manage budgets, and report weekly on key KPIs (ROAS, CPA, CTR, LTV).
• Analyze trends and recommend adjustments in creative, targeting, and spend.
• Contribute to media planning and growth forecasting discussions.

Qualifications:

• 3-5+ years of experience managing Meta and Google Ads campaigns, including Shopping and PMAX.
• Proven success scaling accounts and improving ROAS/CAC via funnel strategy and creative testing.
• Strong understanding of attribution tools and pixel tracking (e.g., GA4).
• Familiarity with TikTok Ads and YouTube advertising.
• Comfortable operating in fast-paced, compliance-heavy environments.

Nice-to-Haves:

• Experience with CBD, cannabis, or other regulated CPG brands.
• Background in a growth-focused agency or startup environment.
• Experience with attribution platforms like Triple Whale or Northbeam.
• Familiarity with programmatic platforms such as Taboola, Outbrain, or AppLovin.

In your application, please answer the following:

• How do you manage Meta ads with a cannabis or CBD-related account? What are some methods you've used to stay compliant and effective? Provide examples if possible.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Marketing Services and Advertising Services

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