[MKT-On-site] Marketing Specialist - São Paulo, Brazil

Biwin; São Paulo; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in semiconductor manufacturing is seeking a creative Consumer Brand Marketing Specialist. This role involves enhancing brand awareness and market share in the consumer electronics sector through innovative marketing strategies and effective communication across multiple channels.

Qualificações

• At least 3 years of marketing experience in consumer electronics or related fields.
• Proven success in planning and executing consumer marketing campaigns.
• Knowledge of storage products and the consumer electronics market.

Responsabilidades

• Develop and execute overall marketing strategies for the consumer market.
• Manage budgets for consumer marketing campaigns.
• Collect and analyze consumer data to inform marketing decisions.

Conhecimentos

Digital marketing

Social media management

Content creation

Analytical skills

Communication

Project management

Formação académica

Bachelor's degree in Marketing

Bachelor's degree in Communications

Ferramentas

Marketing analytics tools

Social media platforms

Descrição da oferta de emprego

Job Summary

biwin is recruiting a creative Consumer Brand Marketing Specialist responsible for enhancing our brand awareness and market share in the consumer electronics market. The ideal candidate will develop and execute innovative marketing strategies targeting end consumers and effectively communicate the value of biwin products across multiple channels. This position is essential for building brand loyalty and driving consumer engagement.

Key Responsibilities

1. Develop and execute overall marketing strategies for the consumer market.
2. Ensure brand message consistency across all consumer touchpoints.
3. Manage budgets for consumer marketing campaigns.
4. Manage social media platforms to increase brand engagement.
5. Create engaging content strategies, including videos, images, and texts.
6. Oversee SEO and SEM activities.
7. Design and implement marketing materials for online and offline retail channels.
8. Develop shelf marketing solutions and product display strategies.
9. Collaborate with retail partners on promotional campaigns and displays.
10. Collect and analyze consumer data to inform marketing decisions.
11. Conduct market research to understand consumer needs and preferences.
12. Monitor competitors and industry trends.
13. Create consumer-oriented content, including product descriptions, blogs, and social media posts.
14. Ensure all marketing materials align with brand standards and consumer expectations.
15. Collaborate with designers and external agencies for visual content creation.
16. Plan and execute consumer events such as product launches and exhibitions.
17. Measure event success and analyze results.
18. Identify opportunities for improvement and implement best practices.

Qualifications

• At least 3 years of marketing experience in consumer electronics or related fields.
• Strong digital marketing skills, including social media management and content creation.
• Proven success in planning and executing consumer marketing campaigns.
• Excellent creative and analytical skills.
• Outstanding communication and project management abilities.
• Knowledge of storage products and the consumer electronics market.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency with marketing analytics tools and social media platforms.

Additional Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing
• Industry: Semiconductor Manufacturing

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