Mid-level/Sr. Digital Media Planner

WEX; Brasil; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading digital marketing firm in Brazil is seeking a Digital Media Planner to develop and manage media plans for their Over The Road Mobility product. The ideal candidate will have a bachelor's degree in a relevant field and strong experience in media planning and buying, with a focus on digital channels. This role involves collaboration with internal teams, optimization of campaign performance, and staying updated with digital marketing trends.

Qualificações

• Solid experience in media planning and buying, particularly for digital channels.
• Proven track record in executing programmatic, SEM, and Social advertising campaigns.
• In-depth knowledge of programmatic buying practices.

Responsabilidades

• Assist in developing SEM & programmatic media plans.
• Collaborate with stakeholders to understand campaign KPIs.
• Monitor and optimize campaign performance data.

Conhecimentos

Digital marketing

Media planning

Analytical skills

Communication skills

Formação académica

Bachelor's degree in Marketing, Advertising, Communications, or related field

Ferramentas

Google Ads

Bing Ads

Meta

LinkedIn

GA4

Looker Studio

DV360

The Trade Desk

Descrição da oferta de emprego

Overview

Digital Media Planner – WEX Inc. is seeking a strategic and results-oriented Media Planning Manager to join our Digital Media team. You will play a vital role in developing and managing comprehensive media plans for our Over The Road (OTR) Mobility product.

Responsibilities

• Assist in the development and activation of SEM & programmatic and paid social digital media plans and campaign work for multiple lines of business.
• Collaborate with internal stakeholders to understand campaign KPIs and target audiences.
• Incorporate digital media strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, & DOOH is a plus)
• Ensure all campaigns are serving in full and troubleshoot any delivery issues.
• Generate monthly financial reports on campaign spending.
• Monitor campaign tests, report on results and performance metrics.
• Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
• Stay abreast of the latest trends and innovations in the programmatic advertising landscape.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field and solid experience in media planning and buying, with a strong focus on digital channels.
• Experience with Google & Bing Ads, Meta, LinkedIn, GA4, Looker Studio, G-Suite, DV360, The Trade Desk, GTM, Salesforce and media planning tools is a plus.
• Experience with media billing, POs, IOs and media spend reporting is a plus.
• Proven track record of developing and executing successful programmatic, SEM, and Social advertising campaigns.
• In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong communication, presentation, and collaboration skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• A passion for digital marketing and a commitment to continuous learning.

Join WEX Inc. and play a key role in driving the success of our diverse brand portfolio!