Mid-Level CRM & Lifecycle Analyst

AB InBev Growth Group; Campinas; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A AB InBev Growth Group está buscando um Analista de CRM e Ciclo de Vida para otimizar canais de comunicação e engajamento com usuários. Este papel envolve colaboração com equipes multifuncionais e análise de dados para melhorar taxas de conversão, focando em melhores práticas e inovação. Se você é apaixonado por marketing e tecnologia, esta é uma oportunidade empolgante para contribuir em um ambiente global.

Serviços

Bônus baseado em desempenho

Bonus de Presença

Seguro saúde, dentário e de vida

Descontos em produtos da Ambev

Materiais escolares garantidos

Plataformas de treinamento e idiomas

Qualificações

• Experiência sólida em CRM ou Marketing de Ciclo de Vida.
• Habilidade em gestão de calendários de campanha.
• Desejo de colaboração cross-funcional.

Responsabilidades

• Otimizar canais de email, push e mensagem in-app.
• Desenvolver e manter calendário de campanhas CRM.
• Analisar dados de CRM para impulsionar decisões.

Conhecimentos

Análise de dados

Otimização de CRM

Automação de Marketing

Formação académica

Experiência em Marketing

Ferramentas

Braze

Salesforce Marketing Cloud

Hubspot

Descrição da oferta de emprego

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

Role

As the CRM and Lifecycle Analyst, you'll drive the evolution of our email, push, and in-app messaging channels, transforming our business into a multi-vertical platform.

What you'll do:

• Channel Expertise: Own and optimize email, push, and in-app messaging to activate, engage, and retain users, ensuring best practices and deliverability in alignment with industry trends.
• Campaign Calendar Ownership: Develop and maintain a comprehensive CRM campaign calendar, aligning with strategic goals, product launches, and marketing objectives.
• Cross-Functional Collaboration: Collaborate closely with Product, Data, Creative, Acquisition, and Merchant teams to ensure seamless execution of campaigns and initiatives, integrating CRM strategies into key product launches and marketing initiatives.
• Data-Driven Optimization: Analyze CRM data to identify trends, run A/B tests, and apply insights to improve engagement, retention, and conversion rates across all CRM channels.
• CRM Automation: Leverage AI, establish efficient CRM processes, and manage timelines to keep CRM initiatives organized and on track.

What you'll need:

• Solid experience on direct CRM or Lifecycle Marketing experience, preferably supporting a consumer mobile application.
• Deep functional knowledge of enterprise marketing engagement platforms such as Braze, Hubspot, Iterable and/or Salesforce Marketing Cloud.
• Proficiency in developing complex Lifecycle Marketing automation.
• Experience owning, maintaining, and executing marketing campaign calendars.
• Strong analytical skills and experience using data to drive decisions.
• Desire to work cross-functionally and build strong relationships across our organization.
• Advanced English, with solid communication skills in both written and spoken form.

More about you:

• You´re passionate about software development and knows how to ensure its quality;
• You´re motivated by building up world class solutions that impacts millions of users all over the world;
• Experienced working in an environment which uses and stimulates DevOps culture;
• You´re creative when solving problems and is continuously seeking improvements for processes and solutions;
• You can communicate clearly with your team and the company to identify issues and demands;
• You have the autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.

What We Offer:

• Performance based bonus*
• Attendance Bonus*
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Discounts on Ambev products*
• School materials assurance
• Language and training platforms

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company.

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Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing [e-mail] if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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