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An established industry player is seeking a skilled media manager with a strong background in media management, particularly in the betting and gambling sector. This role involves overseeing media contracts, executing strategic media campaigns, and analyzing performance metrics to enhance ROI. You will collaborate with internal teams and external partners to align media strategies with marketing goals. If you thrive in a dynamic environment and possess excellent communication skills, this opportunity could be your next career step in a fast-paced industry.
3+ years of experience in media management, preferably within the betting/gambling industry.
Proven ability to build and manage effective media campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in utilizing tools like KANTAR Ibope Media for market analysis and strategic planning.
Excellent organizational and project management skills.
Strong communication and interpersonal skills to work effectively with internal and external stakeholders.
Ability to thrive in a fast-paced and dynamic environment.
Excellent command of written and communication skills in English (Advanced).
Manage media contracts across multiple channels to ensure optimal exposure and value for the company (TV, radio, OOH, etc).
Control and monitor the operational process of media campaigns, ensuring timely and effective execution and compliance with contract terms.
Execution of quarterly/monthly/weekly planning of integrations that align with the company’s goals and objectives.
Constantly analyze media performance using different tools such as KANTAR Ibope Media, optimizing strategies as necessary to maximize effectiveness.
Conduct thorough research on competitors’ media investment strategies and provide insights to stay ahead in the market.
Develop and present strategic media proposals that align with the company’s marketing goals and budget considerations.
Collaborate with internal teams and external partners to align media strategies with overall marketing goals.
Drive continuous improvement in media planning and execution to achieve better ROI.
Prepare and present regular reports on media performance and market trends to key stakeholders.
Knowledge regarding the Brazilian market or the CIS region.