Media Analyst

DiDi Chuxing; São Paulo; Presencial; BRL 30.000 - 70.000; Tempo integral

Resumo da oferta

An innovative firm is seeking a Media Analyst to join their dynamic Marketing team. This role is pivotal in shaping media strategies and executing impactful campaigns that drive business results. If you are passionate about data-driven decision-making and enjoy collaborating with diverse teams, this position offers a unique opportunity to influence the delivery vertical's success. Join a company that values integrity, growth, and diversity, and be part of a journey that aims to create valuable experiences for users while making a positive impact in the communities served.

Qualificações

• Experience in media planning and management in technology or advertising.
• Strong analytical skills and understanding of performance metrics.

Responsabilidades

• Develop media strategies aligned with business objectives.
• Plan and execute paid media campaigns across various channels.

Conhecimentos

Media Planning

Data Analysis

Campaign Optimization

Performance Metrics

Collaboration

Formação académica

Bachelor's Degree in Marketing

Bachelor's Degree in Advertising

Bachelor's Degree in Communications

Ferramentas

Google Ads

Meta

TikTok

Kwai

Descrição da oferta de emprego

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About the team/role

We are looking for a Media Analyst to join the Marketing team for the Delivery vertical. This position will play a strategic role in developing media plans, from defining the strategy to tactical implementation and continuous campaign optimization. If you are passionate about performance, data, and driving business impact, this role is for you.

In this role, you'll be...

• Develop media strategies and tactics aligned with the business objectives of the Delivery vertical.
• Plan and execute paid media campaigns across various channels (digital, social, OOH, etc.).
• Optimize campaigns based on performance data and consumer behavior insights.
• Collaborate with branding, performance, product teams, and agencies to ensure excellence in campaign activations.
  

We're eager to be in touch because you have...

• Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
• Previous experience in media planning and management, preferably within technology, consumer goods, or advertising agencies.
• Knowledge of paid media platforms (Google Ads, Meta, Tiktok, Kwai, among others).
• Strong analytical skills with a solid understanding of performance metrics and data analysis tools.

You'll love working at DiDi because...

We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).