Marketing Technology and Operations Manager

Riskified; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading marketing technology firm in Brazil is seeking a skilled Marketing Technology & Operations Manager. You will manage the marketing technology stack, streamline automation processes, and support global teams. The ideal candidate has over 4 years of experience in marketing technology, fluent in English and Portuguese, and possesses strong technical expertise in Salesforce and HubSpot. Attractive compensation and diverse opportunities await.

Qualificações

• 4+ years of experience in marketing technology and operations.
• Fluent in English and Portuguese.
• Strong technical expertise in Salesforce and HubSpot.
• Excellent problem-solving and project management skills.
• Data-driven mindset with proficiency in analytics.

Responsabilidades

• Manage and optimize the marketing technology stack.
• Own relationships with marketing technology vendors.
• Oversee marketing operations including lead management.
• Develop and implement automation workflows.
• Monitor marketing performance metrics and provide insights.

Conhecimentos

Marketing automation

CRM systems

Data analytics

Salesforce (SFDC)

HubSpot

Project management

Digital marketing

Ferramentas

Salesforce

HubSpot

Google Analytics

6sense

Google Tag Manager

Google Ads

LinkedIn Ads

Descrição da oferta de emprego

About the Role

We are looking for a highly skilled Marketing Technology & Operations Manager to lead our marketing technology stack, streamline automation processes, and improve campaign execution. The ideal candidate has experience in marketing automation, CRM systems, and data analytics, with hands-on experience in Salesforce (SFDC) and HubSpot. In this role, you will be responsible for implementing, managing, and optimizing marketing systems to enhance efficiency and performance. Additionally, you will serve as the primary support resource during US hours, ensuring seamless operations for our global team.

What You'll Be Doing

• Manage and optimize the marketing technology stack, ensuring seamless integration between tools such as Salesforce, HubSpot, 6sense, WordPress, and other marketing automation platforms.
• Own and manage relationships with external marketing technology vendors for lights-on support, serving as the primary point of contact for their Customer Success Managers during U.S. business hours while other team members are offline
• Oversee marketing operations, including lead management, data hygiene, campaign execution, and reporting.
• Develop and implement automation workflows to improve lead nurturing, scoring, and pipeline velocity.
• Collaborate with sales, marketing, and RevOps teams to align technology and operations with business objectives.
• Monitor and improve marketing performance metrics, providing insights and recommendations to stakeholders.
• Implement and enforce data governance best practices, ensuring compliance with GDPR, CCPA, and other regulations.
• Evaluate new technologies and tools, making recommendations for improving efficiency and performance.

Qualifications

• 4+ years of experience in marketing technology and operations, preferably in a B2B environment.
• Fluent (written and verbal) in English and Portuguese required
• Strong technical expertise in Salesforce (SFDC), and HubSpot
• Experience with marketing automation, CRM integration, and data management.
• Proficiency in reporting and analytics.
• Very strong data skills and proficiency with google sheets, formulas
• Familiarity with HTML, CSS, and JavaScript for website and email customization.
• Excellent problem-solving and project management skills with the ability to prioritize and execute multiple initiatives.
• Strong understanding of digital marketing, demand generation, and ABM strategies.
• Ability to work cross-functionally and communicate technical concepts to non-technical stakeholders.
• ABM Platforms: Experience with 6sense, Terminus, Demandbase, or other account-based marketing (ABM) tools
• SEO & Web Analytics: Knowledge of Google Tag Manager (GTM)
• Advertising & Paid Media: Familiarity with Google Ads, LinkedIn Ads, and programmatic advertising platforms
• Data-driven, continually seeking to innovate to drive improved results
• Can translate new ideas into systems and processes
• Attention to detail while also seeing the big picture

Riskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.