Marketing Specialist

Datacolor; Barueri; Híbrido; BRL 89 000 - 123 000; Tempo integral

Resumo da oferta

Datacolor, a global leader in color management, seeks a Marketing Specialist to turn strategy into content and go-to-market assets. You will drive persona-based journeys, demand generation, and ABM motions that translate strategy into revenue.

The role partners with product, sales, and marketing leadership to execute with impact. You will manage content production, leverage AI tools, and coordinate launches while analyzing performance data to optimize results.

Qualificações

• 2-5 years of hands-on B2B marketing experience, ideally in SaaS or technology.
• Full professional fluency in English, written and spoken.
• Strong writing and communication skills; translate a technical product into messaging for a non-technical buyer.
• Strong collaboration across product, sales and marketing; align with people who don’t report to you.
• Strong project management and problem-solving skills; hit deadlines without lowering quality.
• Eager to learn, adaptable; reorder work as priorities shift on a global team.
• Experience with Salesforce, Google Analytics, ad platforms, or 6Sense to measure content performance.
• Comfortable using AI tools to produce and scale content with good judgment.

Responsabilidades

• Stay aligned with leadership and cross-functional teams on persona, value proposition, and ICP, then execute and optimize the funnel plan.
• Produce content powering journeys: spec sheets, nurture emails, product pages, sales presentations, and BDR playbooks; use AI where helpful.
• Run demand generation tied to product launches and GTM motions; coordinate with Demand Gen Specialist and Marketing Ops.
• Gather feedback from sales/product teams and iterate on content to stay sharp.
• Review performance data from Salesforce, Google Analytics, and ad platforms to optimize results.
• Project manage deliverables to hit launch deadlines using Monday.com.

Conhecimentos

B2B marketing

English fluency

Content writing

Cross-functional collaboration

Project management

AI content tools

Ferramentas

Salesforce

Google Analytics

6Sense

Marketo

LinkedIn Ads

Ad Platforms

Descrição da oferta de emprego

Datacolor, a global leader in color management solutions, provides software, instruments and services to improve the precision, performance and efficiency of your color workflow. For over five decades, Datacolor has earned our reputation as a trusted leader by delivering unmatched capabilities that rapidly address the full spectrum of color challenges in textile and apparel, paint and coatings, automotive, plastics, photography and videography, and other industries.

Our global teams provide sales, service and support in over 100 countries throughout Europe, the Americas and Asia.

For more information, visit www.datacolor.com.

To support our business, we are looking for a Marketing Specialist to join our global workforce. This is a content-forward, go-to-market (GTM) role that lives at the intersection of product, sales, and marketing.

Position Summary

You'll turn strategy into the assets and activities that move buyers through the funnel: persona-based content journeys, demand generation, account-based motions, and sales playbooks that drive marketing-sourced revenue. Marketing leadership sets the direction on persona, value proposition, and ICP; you make it come to life, from the content to the execution to the results.

Essential duties and Responsibilities

• Stay aligned with marketing leadership and cross-functional teams on persona, value proposition, and ICP, then execute and optimize the customer journey and funnel plan against that direction
• Produce the content that powers those journeys: spec sheets, nurture and launch emails, product and solution pages, sales presentations, and BDR playbooks. Use AI tools to move faster where it helps
• Run demand generation tied to your product launches and GTM motions, supporting ABM orchestration and coordinating with our Demand Generation Specialist, Content Manager, and Marketing Operations Manager
• Gather feedback from sales and product teams, and iterate on existing content to keep it sharp and relevant
• Partner with our Marketing Analyst to review performance data from Salesforce, ad platforms, and Google Analytics, so you can see how your work is performing and optimize accordingly
• Project manage your deliverables to hit launch deadlines, using tools like Monday.com

Experience & Qualifications

• 2-5 years of hands-on B2B marketing experience, ideally in SaaS or technology
• Full professional fluency in English, written and spoken. This is a global role, and the majority of collaboration, content production, and stakeholder communication happens in English
• Strong writing and communication skills. You can take a technical product and translate it into messaging that a non-technical buyer finds clear, relevant, and worth their time. You understand the difference between features and value
• Strong collaboration skills. You work well across product, sales, and marketing, and you know how to gather input and align with people who don't report to you
• Strong project management and problem-solving skills. You keep multiple deliverables moving, hit deadlines without dropping quality, and can explain your thinking along the way
• Eager to learn and adaptable. You pick up new products, tools, and subject matter quickly, and you can reorder your work as priorities shift on a fast-moving global team
• Comfortable using data from tools like Salesforce, Google Analytics, ad platforms, or 6Sense to understand how content is performing
• Comfortable using AI tools to produce, iterate on, and scale content, with the judgment to know when the output is good enough to use and when it isn't
• Able to work hybrid from our Alphaville office 2-3 days per week, with infrequent international travel (up to 2-3 times per year) to the US or Europe. Must be able to obtain a valid passport and visas accordingly

Nice to Have

• Exposure to GTM, product marketing, or product launches, though this role is a strong entry point for someone looking to specialize in GTM
• Hands-on experience with any of Salesforce, Marketo, LinkedIn Ads, or 6Sense
• Experience working in a global environment
• Samples of marketing campaigns or content you've produced

Location

Alphaville, Brazil. (Hybrid - 2/3 days/week in office)

Salary Range

Total compensation budget monthly 8,000 - 11,000 BRL.

This job posting includes a pay range, reflecting the salaries or hourly rates that Datacolor anticipates it might offer for the specified role at the time of posting. Typically, Datacolor aims to hire for this position at the midpoint of the range. However, in exceptional cases where an external candidate possesses significantly higher experience, credentials, or expertise than expected, Datacolor may consider offering a salary or rate towards the upper end of the range. Additionally, Datacolor welcomes applications from candidates with less experience, as we believe in providing opportunities for growth and development.

Datacolor is committed to rewarding your dedication with an attractive compensation package. We offer an environment that fosters personal and professional growth, where your ideas matter. Our flat hierarchy ensures easy access to everyone, promoting collaboration and innovation.

Our Core Values

Learn, understand and live the Datacolor Core Values of Customer Focus, Execution, Ownership, Team Work, Learning, Ethics, and Passion.

Our Core Competences

We believe Communication, Adaptability and Problem Solving are core competencies that all our employees consistently demonstrate.

Interested

• Want to work in a company focused on innovative color management solutions?
• Looking for flexibility and autonomy in a global and diverse company?
• Want to be able to make daily connections with people all over the globe?
• Do you want to work in an open and informal atmosphere where your personal input is valuable?

Datacolor is an Equal Opportunity Employer.