Marketing Research Specialist

Remote Jobs; Brasil; Teletrabalho; USD 65.000 - 75.000; Tempo integral

Resumo da oferta

A leading remote employment platform in Brazil seeks a Market Research Analyst to conduct research and analyze market trends in healthcare education. The ideal candidate should have a Bachelor's degree in a relevant field and experience in qualitative and quantitative research methods. This position offers a salary up to $75,000 per year along with career advancement and a supportive remote work environment.

Serviços

Salary up to $75,000 per year

Career advancement opportunities

Paid travel and lodging accommodations for orientation

Supportive and collaborative work environment

Qualificações

• Proven experience in qualitative and quantitative research methods.
• Proficiency with research tools and data visualization platforms.
• Strong analytical skills with the ability to translate findings into actionable insights.

Responsabilidades

• Conduct primary and secondary research to understand market trends.
• Create and maintain detailed, data-driven customer personas.
• Monitor competitors' activities and develop benchmarking reports.

Conhecimentos

Qualitative research

Quantitative research

Data visualization

Analytical skills

Statistical analysis

Customer persona creation

Formação académica

Bachelor's degree in Market Research, Marketing, Business, Psychology, Sociology or related field

Master's degree preferred

Ferramentas

Qualtrics

SPSS

Tableau

Power BI

Descrição da oferta de emprego

Employer Industry: Higher Education in Healthcare

Why consider this job opportunity:
- Salary up to $75,000 per year
- Opportunity for career advancement and growth within the organization
- All travel and lodging accommodations for New Collaborator Orientation paid by the employer
- Supportive and collaborative work environment focused on diversity and inclusion
- Chance to make a positive impact on healthcare education and community health outcomes

What to Expect (Job Responsibilities):
- Conduct primary and secondary research to understand market trends, competitive positioning, and customer needs
- Create and maintain detailed, data-driven customer personas that accurately represent target audiences
- Continuously monitor competitors' activities and develop competitive benchmarking reports
- Analyze brand health metrics and conduct brand health surveys to assess brand equity
- Synthesize research findings into comprehensive reports and presentations for cross-functional teams

What is Required (Qualifications):
- Bachelor's degree in Market Research, Marketing, Business, Psychology, Sociology, or a related field; Master's degree preferred
- Proven experience in qualitative and quantitative research methods, including survey design and statistical analysis
- Proficiency with research tools and data visualization platforms, such as Qualtrics, SPSS, Tableau, and Power BI
- Strong analytical skills with the ability to interpret complex data and translate findings into actionable insights
- Experience in creating and updating customer personas to guide brand and marketing strategy

How to Stand Out (Preferred Qualifications):
- Experience in brand health tracking and competitive analysis
- Familiarity with market research technologies and methodologies
- Previous experience in a higher education or healthcare-related environment
- Strong communication skills for presenting insights and recommendations
- Ability to work collaboratively across multiple teams and functions

#HigherEducation #Healthcare #MarketResearch #CareerOpportunity #DiversityAndInclusion

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