Marketing Operations Analyst (PJ)

Mad Strategy; Brasil; Teletrabalho; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in marketing services is seeking a proactive and detail-oriented Marketing Operations Analyst to support demand generation efforts. This entry-level position involves lead enrichment, campaign execution, and performance tracking, ensuring high-quality leads and measurable results. Ideal candidates will have familiarity with marketing tools and a strong attention to detail.

Qualificações

• 1-2 years of experience in marketing operations or sales/marketing enablement.
• Familiarity with data enrichment tools.
• English proficiency required.

Responsabilidades

• Identify target audience and source leads from various tools.
• Build and launch outbound marketing sequences.
• Track campaign metrics and iterate based on data.

Conhecimentos

Lead Generation

Data Enrichment

Campaign Execution

Copywriting

Performance Tracking

CRM Management

Attention to Detail

Ferramentas

HubSpot

Salesforce

Apollo

Clay

Descrição da oferta de emprego

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We’re looking for a proactive and detail-oriented Marketing Operations Analyst to join our growing marketing team for Ideals Board.

This person will be key in supporting our demand generation efforts, lead enrichment, campaign ideation, and campaign set up and automation, ensuring that we’re consistently filling the pipeline with high-quality leads and delivering measurable results.

Department

Marketing

Location

Remote

Contract format

PJ

About the Role

We’re looking for a proactive and detail-oriented Marketing Operations Analyst to join our growing marketing team for Ideals Board.

This person will be key in supporting our demand generation efforts, lead enrichment, campaign ideation, and campaign setup and automation, ensuring that we’re consistently filling the pipeline with high-quality leads and delivering measurable results.

Key Responsibilities

1. Lead Generation & Data Enrichment: Identify target audience and creative ideas, source leads from Apollo, Clary, Lusha, or other tools, receive lead lists from freelancers, and enrich leads ensuring completeness and accuracy (name, email, company, title, location, etc.).
2. Campaign Execution: Build and launch outbound marketing sequences using platforms like HubSpot, Clay, Apollo, Amplemarket, or similar.
3. Copywriting Support: Draft and edit short-form marketing copy for outreach and campaign flows (emails with attention to all conversion points).
4. Performance Tracking & Iteration: Track campaign metrics (open rate, CTR, response rate, meetings booked, deals generated) and iterate based on data.
5. Marketing Operations: Assist in organizing contact lists, updating CRM records, QA of campaign builds, etc.
6. Event Distribution Support: Help with operational and distribution tasks around digital and in-person events (emails, lists, follow-ups).

What We’re Looking For

• 1–2 years of experience in marketing operations, enrichment, lead list building, or sales/marketing enablement.
• Familiarity with data enrichment tools and platforms like Clay, Apollo, etc.
• Comfortable working with CRMs (e.g., HubSpot, Salesforce).
• Knowledge of outbound marketing metrics and copywriting best practices.
• Detail-oriented, organized, and autonomous.
• English proficiency.

Seniority level

Entry level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Marketing Services