Marketing Manager (Performance Media)

bet365; Barueri; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company in the gambling industry is seeking a Marketing Manager who specializes in Performance Media to enhance their Brazil operations. The successful candidate will lead paid media campaigns, focusing on platforms like Google Ads and Meta, aiming to exceed acquisition and retention goals in a collaborative global team environment.

Qualificações

• Native-level Brazilian Portuguese and business-level English required.
• Experience in the sports or gaming industry is a plus.
• Agency background preferred with strong interpersonal skills.

Responsabilidades

• Overseeing insight, planning and output across marketing platforms.
• Delivering responsible advertising in Brazil while exceeding performance objectives.
• Owning all aspects of Performance Media activity in Brazil.

Conhecimentos

Data analysis

Communication

Collaborative working

Numerical skills

Attention to detail

Multitasking

Formação académica

Experience with enterprise-level paid search

Proficient in data analysis, advanced Excel skills

Ferramentas

Google Ads

Apple Search Ads

Meta

X

Snap

Search Ads 360

Descrição da oferta de emprego

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A Marketing Manager who will be focused on Performance Media, driving the performance marketing strategy and overseeing delivery across bet365’s Brazilian activity.

The successful candidate will be experienced in leading large scale paid media campaigns, across both acquisition and retention objectives.

We are looking for a Marketing Manager to own Performance Media activity in Brazil, with a key focus on Google Ads (Search, App, YouTube), Apple Search Ads, Meta and X & Snap.

You will assume day-to-day responsibility of key platforms, overseeing implementation and performance media strategy, with the aim of exceeding customer acquisition and retention goals.

Reporting to the Head of Country, you will work within a global team, delivering best in-class campaigns and driving continual improvement to accelerate growth in Brazil.

Preferred Skills, Qualifications and Experience

• Experience with enterprise-level paid search and social accounts; agency background preferred.
• In-depth knowledge of Google Ads, Apple Search Ads, and Search Ads 360 or equivalent technologies.
• Familiarity with Meta, X, Snap, or other locally popular platforms.
• Experience with performance marketing metrics beyond CPA/ROAS.
• Strong communication, collaborative working, and numerical skills, with high attention to detail and multitasking ability.
• Experience working autonomously in a large team with strong interpersonal skills.
• Experience in the sports or gaming industry is a plus.
• Proficient in data analysis, with advanced Excel skills preferred.
• Native-level Brazilian Portuguese and business-level English required, along with a good understanding of Brazilian marketing and compliance restrictions.
• CV to be submitted in English.

Main Responsibilities

• Delivering responsible advertising in Brazil, working to ensure country specific regulation and standards are met, whilst exceeding performance objectives.
• Overseeing insight, planning and output across marketing platforms, defining and delivering best in-class approaches across Performance Media.
• Owning all aspects of Performance Media activity in Brazil, from day-to-day management and strategy.
• Working directly with dedicated account management teams of the relevant platforms, such as Google Ads, Meta, X, Snap and Apple Search Ads, ensuring bet365 are taking advantage of latest developments.
• Working collaboratively with brand, CRM and global marketing teams to effectively deliver across acquisition and retention strategies.
• Overseeing a rigorous test-and-learn agenda.
• Pioneering new Performance Media solutions, embracing new techniques and piloting initiatives to drive continuous growth.
• Delivering upon market acquisition and retention KPIs.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos

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