Marketing Manager - Kings League Brazil

Kings League; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma liga de futebol inovadora e dinâmica está em busca de um profissional de marketing para liderar suas estratégias e campanhas. O candidato ideal terá mais de 7 anos de experiência em marketing, com um forte conhecimento em estratégias digitais e tradicionais. Você terá a oportunidade de trabalhar com uma equipe criativa, desenvolver campanhas envolventes e liderar iniciativas de ecommerce que impulsionam as vendas online. Se você é apaixonado por marketing e deseja fazer parte de um projeto que está revolucionando o mundo do esporte e entretenimento, esta é a chance perfeita para você. Venha fazer parte de uma equipe que está mudando a forma como o futebol é percebido globalmente.

Qualificações

• Mais de 7 anos de experiência em marketing com forte foco em estratégias digitais.
• Experiência em liderança e gerenciamento de equipes de marketing.

Responsabilidades

• Desenvolver e implementar estratégias de marketing alinhadas aos objetivos da empresa.
• Gerenciar campanhas de marketing em diversos canais e analisar seu desempenho.

Conhecimentos

Estratégias de Marketing

Gestão de Campanhas

Desenvolvimento de Conteúdo

Ecommerce

Gestão de Orçamento

Geração de Leads

Liderança de Equipe

Análise de Dados

Comunicação

Gerenciamento de Projetos

Formação académica

Graduação em Negócios ou Marketing

Mestrado em Marketing

Ferramentas

SEO

SEM

Email Marketing

Mídias Sociais

Análise de Dados

Descrição da oferta de emprego

About the Kings League
Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football with the latest trends in esports and new ways of communicating and understanding the world. In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.

Main Responsibilities

1. Develop Marketing Strategies:
   Create and implement marketing plans aligned with the company’s business goals.
   Define the brand’s positioning, values, personality, and messaging in collaboration with senior management.
   Analyse market trends, competitors, and consumer insights to identify opportunities for brand growth and differentiation.
   Use data and insights to shape brand strategies, identify key growth opportunities, and improve customer experiences.
   Define target audiences and tailor strategies to different customer segments.
   Ensure brand consistency across all marketing and communication channels.
2. Campaign Management:
   Plan and execute marketing campaigns (digital, print, social media, events) that communicate the brand’s message and engage target audiences.
   Manage marketing efforts across different channels, including social media, email marketing, content marketing, SEO, SEM, and paid advertising.
   Provide regular reports and insights on the effectiveness of marketing campaigns and ROI.
3. Content Development:
   Collaborate with internal teams (content, creative, design) and external agencies to create engaging marketing campaigns.
   Supervise the creation of promotional content and materials.
4. Ecommerce Strategy and Execution:
   Lead the development and execution of ecommerce strategies to drive online sales, conversion rates, and customer retention.
   Optimize the customer journey, ensuring smooth navigation, checkout, and post-purchase experience.
   Manage relationships with external agencies, developers, or partners to ensure high-quality user experience and website functionality.
5. Budget Management:
   Prepare and manage the marketing budget for Brazil, ensuring efficient use of resources to meet business goals.
   Track expenses and ensure that all campaigns deliver a strong return on investment (ROI).
6. Lead Generation:
   Implement strategies to generate leads, converting them into sales opportunities.
7. Team Leadership:
   Lead and mentor a team of two marketing professionals, fostering collaboration and professional development.

Requirements

1. +7 years of experience in marketing.
2. Bachelor’s degree in Business, Marketing, or a related field (Master’s preferred).
3. Fluent in Portuguese and English.
4. Strong knowledge of online and offline marketing strategies and platforms.
5. Proven track record of successful campaign development and execution.
6. Leadership experience, with the ability to manage and motivate teams.
7. Excellent project management and organizational skills.
8. Creative thinking and ability to develop innovative marketing strategies.
9. Strong communication and presentation skills.
10. Ability to analyse data and make strategic decisions.