Marketing Manager Genetic Testing Solutions

Vitrolife Group; Eugênio de Melo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An established industry player is seeking a skilled marketing professional to shape the global strategy for genetic testing solutions. This role involves leading consumer initiatives, developing marketing plans, and implementing digital strategies to enhance brand presence. The ideal candidate will have extensive experience in digital marketing and brand management, with a strong focus on collaboration across multicultural teams. Join a dynamic environment where your contributions will help fulfill the dream of building families through innovative medical solutions.

Qualificações

• 5+ years in regional/global marketing roles with a focus on digital strategies.
• Strong business acumen with experience in managing marketing budgets.

Responsabilidades

• Develop and communicate a visionary marketing strategy for genetic testing.
• Lead global marketing campaigns and collaborate with stakeholders.

Conhecimentos

Digital Marketing

Marketing Strategy

Brand Management

Communication Skills

Project Management

Formação académica

Master's Degree in Marketing

Bachelor's Degree in Communication

Ferramentas

Marketing Automation Tools

Social Media Platforms

Descrição da oferta de emprego

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce barriers to building a family. We help our customers and their patients fulfill the dream of having a baby.

The Global Marketing team is seeking a skilled marketing professional responsible for shaping the global strategy of our genetic testing solutions, including launches, concepts, and campaigns. You will lead our consumer and patient initiatives, collaborating closely with Product Directors and Regional Marketing teams.

With excellent communication skills, digital savviness, and extensive marketing experience, you know how to translate strategy into targeted content delivered to the right audience at the right time. You excel in multicultural and cross-functional collaboration, preferably within a global context involving multiple stakeholders.

Managing diverse processes and projects requires a pragmatic, positive, and creative mindset, with both strategic and operational focus. A solid business acumen is essential to identify and capitalize on growth opportunities. You will be part of the broader Global Marketing & Academy team, reporting to the VP of Global Marketing, and will experience a collaborative environment.

Please note: Only CVs submitted in English will be reviewed.

Main Responsibilities

1. Develop and communicate a clear, visionary marketing strategy aligned with Vitrolife Group’s long-term objectives for genetic testing solutions.
2. Lead the development of value propositions, marketing plans, campaigns, and sales tools on a global scale.
3. Plan and implement a marketing mix with a strong focus on digital strategies, including web, email campaigns, webinars, and social media content.
4. Collaborate with internal and external stakeholders on service launches and campaigns, ensuring commercial impact through effective execution.
5. Work closely with upstream product management to incorporate customer and market insights into product vision and roadmaps.
6. Develop patient marketing concepts and campaigns to ensure effective communication and lead generation from this audience.
7. Monitor campaign and launch effectiveness, continuously improving marketing activities.

Requirements

• A master’s degree in marketing, communication, or a related field.
• At least 5 years of experience in regional or global marketing roles.
• At least 5 years of experience in digital marketing, omnichannel strategies, and marketing automation related to customer journey digitalization.
• Strong background in marketing and brand management, preferably within the medical device or fast-moving consumer industry.
• Business and financial acumen, with experience managing marketing budgets and analyzing sales data to inform campaigns and launches.

The interview will be conducted in English. The employee will be based in Valencia (Parque tecnológico de Paterna).

We look forward to receiving your application!

Vitrolife Group is a global provider of medical devices and genetic services, developing products for personalized genetic information and medical devices to improve fertility treatments. With approximately 1,100 colleagues worldwide, headquarters in Gothenburg, Sweden, and products available in over 110 countries, we aim to be the market leader and partner of choice for IVF clinics, fulfilling the dream of having a baby. Our shares are listed on Nasdaq Stockholm.