Marketing Manager

Lynx; São Paulo; Presencial; MXN 590 000 - 853 000; Tempo integral

Resumo da oferta

Lynx Financial Crime Tech S.A. in Brazil seeks a Marketing Manager to adapt Lynx’s global brand strategy to the Brazilian market, execute demand generation campaigns, and support the commercial team’s local growth with strong autonomy from the global marketing group.

Based in São Paulo, you will design campaigns, coordinate events, create materials for executive audiences, and manage Brazil’s digital presence while collaborating closely with Sales, Product, and Leadership.

Qualificações

• 5+ years of experience in B2B Marketing within tech/fintech/SaaS
• Proven ability to adapt brand messaging to new markets
• Experience with demand generation and digital positioning

Responsabilidades

• Adapt Lynx’s global messaging for the Brazilian market and ensure relevance
• Design and execute demand generation campaigns to support growth
• Coordinate and manage events, webinars, conferences in Brazil
• Create executive-level content and high-impact marketing materials
• Manage Lynx’s corporate social media and digital presence in Brazil
• Collaborate with Sales, Pre-Sales, Product, and Leadership to accelerate pipeline
• Oversee vendors and agencies while owning initiatives
• Stay updated on market trends and competitors to differentiate messaging
• Ensure brand consistency and high communication quality across channels
• Measure impact with metrics like pipeline, leads, events, and engagement
• Represent the company at industry events and conferences

Conhecimentos

B2B Marketing

Event Management

Content Creation

Digital Positioning

Cross-functional Collaboration

Formação académica

Bachelor's Degree in Marketing

Ferramentas

HubSpot

Salesforce

Descrição da oferta de emprego

At Lynx Financial Crime Tech S.A., we are an AI-based software company specialized in detecting and predicting behavioral patterns. Led by an expert team from the financial and academic sectors, we develop and implement cutting‑edge, self‑learning AI technologies. Our platform stands out for its low‑latency transaction processing capabilities and is available both on‑premise and in the cloud.

We develop advanced technology for fraud prevention and Anti‑Money Laundering (AML), helping global organizations make real‑time decisions through advanced analytics and artificial intelligence.

WHY JOIN OUR TEAM

We offer an international and specialized environment where you can grow, innovate, and develop with purpose while contributing to a safer and more transparent financial system. We prioritize vision, agility, and speed to deliver exceptional customer experiences and have built long‑lasting, trusted relationships with some of the world’s leading financial institutions, fintechs, and commercial companies.

WHAT YOU'LL DO

We are looking for a hands‑on, autonomous, and solutions‑oriented professional with the ability to independently execute initiatives that can be delivered more efficiently in‑house, leveraging external agencies only when they provide clear added value.

As Marketing Manager, your main objective will be to adapt Lynx’s global brand strategy to the Brazilian market, execute demand generation campaigns, and support the commercial team's local growth efforts. This is a role with significant impact on the Brazilian operation and a high degree of autonomy from the global marketing team.

These will be some of the key activities in your day‑to‑day role:

• Adapt Lynx’s global messaging and positioning to the Brazilian market, in coordination with the global marketing team, ensuring cultural and business relevance across all communications.
• Design and execute demand generation campaigns that support commercial objectives.
• Coordinate and execute industry events, webinars, conferences, and networking activities within the financial services and fintech sectors.
• Create and adapt sales presentations, corporate materials, and marketing content for the Brazilian market.
• Manage the company’s corporate social media presence and digital visibility in Brazil.
• Work closely with the Sales and Pre‑Sales teams, participating in customer meetings and events when required to accelerate pipeline generation and reinforce market positioning.
• Manage vendors and agencies when necessary while maintaining full ownership of initiatives.
• Stay up to date with market developments and competitors within the fraud prevention and financial crime ecosystem to ensure messaging and materials remain differentiated and relevant.
• Ensure brand consistency and communication quality across all channels.
• Measure the impact of marketing initiatives through concrete business metrics, including pipeline contribution, qualified leads generated, event attendance and lead quality, and engagement across owned channels.
• Represent the company at industry events and conferences.

WHAT WE’RE LOOKING FOR

We are in search of a Marketing Manager to join our team in São Paulo, with the following qualifications and background:

Professional Experience

• 5+ years of experience in B2B Marketing within the technology, fintech, SaaS, or financial services sectors. (Required)

Education

• Bachelor's Degree in Marketing, Communications, Business Administration, Public Relations, or a related field. (Preferred)
• Postgraduate studies or specialization in Digital Marketing, Branding, or Business will be considered a plus. (Preferred)
• Experience or academic background related to fintech, AML, fraud prevention, or cybersecurity will be considered an advantage. (Preferred)

Languages

• Advanced English and/or Spanish proficiency. (Required)

Hard Skills

• Experience organizing corporate events and brand positioning initiatives. (Required)
• Experience developing executive-level content and high‑impact commercial materials. (Required)
• Strong understanding of B2B demand generation and digital positioning strategies. (Required)
• Experience working cross‑functionally with Sales, Product, and Leadership teams. (Required)
• Deep knowledge of the Brazilian market, including business culture, communication style, financial services event ecosystem, and the ability to localize global messaging effectively. (Required)
• Experience working with HubSpot and Salesforce. (Preferred)

Soft Skills

• Hands‑on profile with a strong execution mindset.
• Strong organizational and prioritization skills.
• Excellent executive communication and storytelling abilities.
• Ability to work autonomously and make decisions confidently.
• Business‑oriented creativity with a focus on results.
• Proactive mindset and strong sense of ownership.
• Proficiency with design, content creation, and digital marketing tools.

Other Information

• Availability to travel within Brazil for events and client meetings, as well as occasional travel to other LATAM countries or Lynx headquarters in Madrid when required.
• Growth‑oriented profile focused on brand building and market expansion in Brazil.

Lynx Tech is proud to be an equal opportunity organization, regardless of age, gender, disability, marital status, race, religion, or sexual orientation. We are committed to providing an inclusive and accessible recruitment process for everyone.

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