Marketing Manager

PepsiCo; São Paulo; Presencial; BRL 70.000 - 120.000; Tempo integral

Resumo da oferta

Uma oportunidade empolgante na PepsiCo para atuar como responsável de marketing na categoria de Gatorade. Neste papel, você será parte fundamental da estratégia de marketing, inovação de produtos e coordenação de campanhas. Se você tem experiência em gestão de marcas e forte capacidade analítica, encorajamos você a se candidatar.

Serviços

Programas de reconhecimento

Programas de bem-estar financeiro

Oportunidades de aprendizado e desenvolvimento

Flexibilidade de horário

Qualificações

• Experiência em gestão de marca e desenvolvimento de publicidade.
• Adaptabilidade a um ambiente de trabalho flexível e inovador.
• Habilidade em comunicação e influência no time.

Responsabilidades

• Desenvolver e executar a estratégia de marketing da categoria de Gatorade.
• Gerenciar o orçamento de marketing e monitorar atividades da concorrência.
• Coordenar o desenvolvimento de publicidade e comunicação de marca.

Conhecimentos

Gestão de Marca

Pensamento Estratégico

Inovação de Produtos

Habilidades de Comunicação

Gestão de Projetos

Descrição da oferta de emprego

Overview

We Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

In Brazil since 1953, PepsiCo has well-known brands such as QUAKER, TODDY, TODDYNHO, ELMA CHIPS, RUFFLES, DORITOS, EQLIBRI, GATORADE, KERO COCO, H2OH!, PEPSI, among others. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better.

Responsibilities

The Opportunity

• Responsible for developing & executing Gatorade TM Marketing and Energy category strategy.
• Hydration and Energy innovation strategic
• Gatorade & Energy AOP & 3 year plan
• Marketing Calendar execution – Communication, innovation, promo, regional plans & POS execution guidelines
• Support with solid analysis and know-how every Mkt Mix initiative.

Your Impact

• Responsible (alongside Mktg Mgr) for the developing and execution of the AOP assuring global / regional alignment
• Responsible for Bottlers alignment to assure flawless execution.
• Responsible of advertising development process (from brief to execution) including media expenditure approval and control
• Develop and support with insightful analysis Gatorade product/packaging development
• Develop brand price strategy proposal developed together with finance, sales & bottler
• Lead innovation project management
• Lead innovation project developments (from opportunity to development)
• Responsible for 360 brand business activation (from plan to market execution)
• Responsible for the media planning management (Key Contact)
• Responsible for the PR agency management (Key Contact)
• Lead consumer research agenda by including local analysis, ad hoc consumer research
• Responsible for executing & monitoring brand marketing budget
• Coaching and mentoring junior team members
• Responsible for monitoring competitors activities
• Evidence high standard teamwork behavior and cooperation among marketing team
• Responsible for providing consumer insights to regional management.
• Advanced English
• Desirable Spanish

Qualifications

Who Are We Looking For?

• Brand management experience.
• Solid business background
• Advertising development experience
• Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade)
• Knowledge of consumer and market dynamics.
• Product innovation skills
• Strategic thinking / conceptualize the business/brand.
• Adaptability to work within a flexible and innovative culture.
• Highly resilent to adapt to the franchise environment
• Team player and builder
• Communication and influencing skills
• Project Management experience

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.