Marketing Manager

Roffe International Holdings Pte. Ltd.; Região Norte; Presencial; BRL 180 000 - 280 000; Tempo integral

Resumo da oferta

BUZUD is seeking a Marketing Leader to shape brand strategy and drive campaigns across offline and direct-to-consumer channels. You will ensure brand consistency and translate business goals into high-impact initiatives that resonate with health-conscious consumers.

Based in the North region of Brazil, you will manage experiential retail, establish institutional partnerships, lead PR and community relations, and steer a small marketing team including external agencies, with responsibility for

Qualificações

• Bachelor's degree required.
• Minimum 5 years in marketing, healthcare, or premium tech retail.
• Experience with brand strategy and campaign management.
• Experience in experiential retail and PR.

Responsabilidades

• Develop and execute marketing campaigns to elevate BUZUD's position as a health tech brand.
• Oversee experiential retail layouts and in-store events to boost engagement.
• Lead partnerships with hospitals, medical institutions, and wellness programs.
• Direct PR efforts and community relations, including CSR initiatives.
• Manage the marketing budget and lead the team and agencies.

Conhecimentos

Strategic thinking

Project management

Experiential retail marketing

PR and communications

Stakeholder management

Formação académica

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Descrição da oferta de emprego

Key Responsibilities

1. Brand Strategy & Campaign Management

• Develop and execute comprehensive marketing campaigns that elevate BUZUD's market positioning as a trusted health technology and medical device brand.

• Translate business goals into creative, high-impact offline and direct-to-consumer marketing strategies.

• Maintain strict brand consistency across all visual assets, messaging channels, and consumer touchpoints.

2. Experiential Retail & Showroom Marketing

• Oversee the marketing and experiential layout of physical retail touchpoints (such as showroom spaces at Raffles Hospital and Novena Square 2) to maximize customer engagement and product trial conversion.

• Plan and execute in-store events, live health-monitoring demonstrations, and customer onboarding experiences.

• Collaborate with retail and pharmacy partners to optimize in-store merchandising and point-of-sale visibility.

3. Institutional Partnerships & B2B Engagement

• Forge and manage strategic collaborations with hospitals, medical institutions, nursing associations, and corporate wellness programs.

• Spearhead BUZUD's participation in major regional medical conventions, health festivals, and community wellness roadshows.

• Build strong relationships with key opinion leaders (KOLs), medical professionals, and health advocates to drive clinical credibility.

4. Public Relations (PR) & Community Relations

• Lead public relations initiatives, drafting press releases and securing media coverage in health publications, newspapers, and broadcast media.

• Direct organic social media engagement, lifestyle storytelling, and community-building initiatives across non-search social channels.

• Coordinate corporate social responsibility (CSR) initiatives and elderly care awareness campaigns that align with BUZUD's health-first ethos.

5. Team Leadership & Budget Management

• Lead, mentor, and inspire marketing team members and external creative agencies.

• Manage the marketing budget efficiently, allocating resources toward high-ROI experiential, PR, and partnership channels.

• Track campaign performance metrics, consumer feedback, and market trends to continuously refine marketing strategies.

Qualifications & Requirements

• Education:Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Experience:Minimum 5 years of marketing experience, preferably within medical devices, healthcare, wellness, or premium consumer tech retail.

• Skills:

  • Exceptional strategic thinking and project management abilities.

  • Strong background in experiential retail, event marketing, and PR.

  • Outstanding interpersonal, communication, and stakeholder management skills.

  • Deep understanding of consumer behavior within the health and wellness sector.