Marketing Lead, Brand & Content

GOAT; Brasil; Teletrabalho; USD 60.000 - 90.000; Tempo integral

Resumo da oferta

A leading agency, GOAT, is seeking a Marketing Lead to spearhead their content strategy and enhance the agency's identity across platforms. This role entails building a robust content system, driving collaboration among teams, and using performance data to guide marketing efforts. Ideal candidates will possess a strong background in marketing strategy, excellent editorial judgment, and the ability to scale content initiatives effectively. Join GOAT and play a pivotal role in shaping their approach to market engagement.

Serviços

Competitive salary

Direct collaboration with leadership

Paid time off and local holidays

Flexible hours

Opportunity to build a marketing engine from the ground up

Qualificações

• 5+ years of experience in content, brand, or marketing strategy.
• Proven ability to build or scale a content system that drives measurable growth.
• Excellent writing and editorial judgment across various formats.

Responsabilidades

• Own the rebrand rollout and market the new identity.
• Architect the content engine and design a system for leveraged storytelling.
• Drive cross-functional collaboration to create public assets.

Conhecimentos

Content Strategy

Marketing Strategy

Brand Development

Collaboration

Performance Marketing

Ferramentas

Figma

Slack

G Suite

Klaviyo

GA

Notion

Descrição da oferta de emprego

Location: Fully-Remote LATAM

About Us

GOAT builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries.

We embed into agencies to launch, scale, and stabilize their backend — from identity and positioning to web, tech, performance, and retention. We take over when delivery breaks. We acquire when alignment is too valuable to ignore.

We also operate a portfolio of specialized agencies with their own direct-to-client presence. For these, we speak directly to founders and marketing leads — shaping perception, showcasing work, and driving demand.

We’re hiring a marketing lead to own both lanes. This is a dual mission:

• Grow GOAT’s reputation and pipeline across agency partners, acquisition targets, and global brands.

• Market our owned agencies directly to clients — with clarity, depth, and relevance.

You’ll architect the system that markets our system — and craft stories that convert before we ever enter the room.

The Role

What We Are Seeking

We’re not looking for someone to manage a calendar.

We’re looking for someone to build a content engine with leverage at its core.

GOAT is stepping into a sharper identity and global posture — and we need a senior content and brand strategist to bring that system to life. Someone who’s either done it before, or knows they could’ve — if they hadn’t been limited by red tape, lack of trust, or weak infrastructure.

You’ll work directly with the founder, a 20-year industry veteran, to craft and execute a content-led growth strategy. This means setting the vision, owning the system, and collaborating across teams to turn thinking into scalable assets.

We don’t do one-offs. We do layered leverage:

• Video becomes audio, becomes copy

• Long-form becomes short-form

• Thought leadership becomes demand generation

• Content becomes gravity — for GOAT, our partners, and our portfolio brands

You won’t be handed a list of posts. You’ll be building the machine that defines what we say, how we say it, and where it lands.

If you’ve been waiting to do this right — this is your shot.

Our Values

• Willing to Learn — Curious minds thrive here. We embrace learning and growth.
• Structured — We believe in process, organization, and clear documentation.
• Does the Work — Action-takers who follow through succeed at GOAT.
• Open, Honest, and Clear — Transparency is core to how we operate.
• Pragmatic — We prioritize impact and focus on what works.

Key Responsibilities

• Own the rebrand rollout
• Activate GOAT’s new identity across web, email, LinkedIn, and other platforms.
• Ensure every touchpoint reflects our tone, posture, and clarity.
• Architect the content engine
• Design a system for leveraged storytelling — long-form to short-form, video to copy, internal to external.
• Build reusable formats that scale across GOAT, our partners, and our owned agencies.
• Run the channel strategy
• Shape how and where we show up.
• Plan campaigns across organic and paid in collaboration with our Performance team.
• Guard the voice
• Write headlines, scripts, and strategic copy that clarify what GOAT stands for.
• You’ll be the final filter for tone, quality, and intent — even when others execute.
• Drive cross-functional collaboration
• Work closely with Accounts, Projects, and Impact to turn internal knowledge into public assets.
• Coordinate with our designers, developers, and marketers — guiding what gets made, where it goes, and why.
• Lead with results
• Use performance data to decide what gets scaled, paused, or recut.
• You’re not chasing content. You’re chasing traction.
• Spot and shape what’s next
• Identify emerging formats, platform shifts, or audience behaviors that give us edge.
• Drive innovation without distraction.

Ideal Profile

Qualifications

• 5+ years of experience in content, brand, or marketing strategy
• Proven ability to build or scale a content system that drives measurable growth
• Excellent writing and editorial judgment — across video, copy, and campaigns
• Experience collaborating with design, development, and performance marketing teams
• Able to set strategy and approve execution across formats and teams
• Familiar with tools like Figma, Slack, G Suite, and marketing platforms (e.g., Klaviyo, GA, Notion, etc.)
• Strong understanding of how organic, paid, and partner content complement one another
• Bonus: background in beauty, B2B, or DTC sectors
• Bonus: experience producing or overseeing podcasts, webinars, or live event content

What's on Offer?

• Competitive salary at a growing agency with U.S.-focused clients.
• Direct collaboration with leadership and strategic input.
• Clearly documented workflows and processes.
• Paid time off and local holidays.
• Flexible hours (our approach: meet deadlines, manage your schedule).
• Paid 2x/month in local currency or USD (salary fixed in USD).
• Opportunity to build a marketing engine from the ground up.