Marketing Funnel Analyst – Optimization & Performance

Growth Troops; Rio de Janeiro; Teletrabalho; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A Growth Troops está buscando um analista de marketing funnel para otimizar o desempenho de campanhas e aumentar as taxas de conversão. O candidato ideal terá experiência em marketing digital, com habilidades analíticas e uma abordagem criativa para transformar dados em ações de crescimento. Esta é uma posição de entrada em um ambiente dinâmico, onde você pode impactar diretamente o sucesso das campanhas.

Qualificações

• 1-3 anos de experiência em marketing digital, otimização de funis ou análise.
• Habilidades analíticas com Excel ou ferramentas de dashboard.
• Experiência em otimização da taxa de conversão.

Responsabilidades

• Analisar o desempenho do funil usando dados de CRM e plataformas de marketing.
• Executar testes A/B em e-mails, anúncios e páginas de destino.
• Colaborar com equipes de conteúdo e design para alinhar ativos aos objetivos do funil.

Conhecimentos

Análise de dados

Otimização de conversão

Teste A/B

Criatividade

Formação académica

Experiência de 1-3 anos em marketing digital

Ferramentas

HubSpot

ActiveCampaign

Google Analytics

Excel

Descrição da oferta de emprego

Marketing Funnel Analyst – Optimization & Performance

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Marketing Funnel Analyst – Optimization & Performance

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This range is provided by Growth Troops. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Remote | Full-Time

Turn Funnel Data Into Growth Wins

We’re hiring a Marketing Funnel Analyst who can transform campaign insights into action. You’ll fine-tune marketing funnels, test creative ideas, and improve conversion rates across channels.

What You’ll Do

• Analyze funnel performance using CRM and marketing platform data
• Run A/B tests on emails, ads, and landing pages
• Make recommendations for improving conversion and lead quality
• Collaborate with content and design teams to align assets with funnel goals
• Report on KPIs and optimize spend based on insights
  
  

What You Bring

• 1–3 years in digital marketing, funnel optimization, or analytics
• Experience with tools like HubSpot, ActiveCampaign, or Google Analytics
• Analytical mindset with strong Excel or dashboarding skills
• Copy-savvy with an eye for what converts
• A/B testing and CRO (conversion rate optimization) experience a big plus
  
  

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Operations Consulting

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