Marketing/Experiential Marketing Specialist (m, f, d)

Organization: Porsche Brasil; São Paulo; Presencial; BRL 70.000 - 90.000; Tempo integral

Resumo da oferta

A leading automotive brand in São Paulo seeks an experienced individual in event management to execute marketing activities and enhance customer engagement. Responsibilities include managing events, developing KPIs, and collaborating with dealers. Ideal candidates have a bachelor's degree in marketing, 5+ years of experience, and excellent communication skills.

Qualificações

• Minimum of 5 years in event management or experiential marketing.
• Ability to manage multiple projects under tight deadlines.
• Flexibility to adapt to changes in logistics.

Responsabilidades

• Execute Porsche events on time and within budget.
• Develop KPIs and post-event reports.
• Plan joint event initiatives with customer groups.

Conhecimentos

Fluent in English

Advanced knowledge of MS Office

Strong organizational skills

Excellent communication skills

Solution-oriented

Team-oriented

Formação académica

Bachelor's degree in Marketing or Business Administration

Descrição da oferta de emprego

Task

National Experiential Marketing Activities

• Execute Porsche Brazil (PBR) events on time, within budget, and in accordance with brand guidelines.
• Develop KPIs and post-event reports to evaluate performance and impact.
• Maximize data capture opportunities at events to support marketing intelligence.
• Propose innovative ideas and new formats to enhance experiential marketing efforts.
• Support the creation of communication content for internal and external channels (e.g., social media).
• Ensure all necessary resources are in place for successful execution.

Dealer Network Support

• Assist in the implementation of national and local dealer launch events.
• Monitor and support dealer marketing activities to ensure alignment with Porsche brand guidelines.
• Collaborate with the dealer network to identify high-impact local events that increase brand visibility and generate qualified leads.
• Ensure proper documentation and KPI tracking for all dealer-led marketing events.

Customer Group Engagement

• Plan and execute joint event initiatives with Porsche Customer Groups and Porsche Club Brazil, ensuring brand consistency and delivering premium customer experiences.

Marketing Fleet Management

• Support the management of the marketing and PR vehicle fleet, ensuring all cars are in optimal condition for use.
• Maintain the fleet management system to maximize vehicle utilization.
• Coordinate vehicle maintenance and repairs with the workshop.
• Plan and manage transportation logistics for event vehicles, ensuring timely and safe delivery.
• Oversee documentation processes, ensuring all required forms are signed before vehicles leave the premises.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration or related areas.
• Experience: Minimum of 5 years in event management, experiential marketing, or related areas.
• Skills and Competencies:
• Fluent in English (written and spoken);
• Advanced knowledge of MS Office (Excel, PowerPoint, Word);
• Strong organizational skills and ability to manage multiple projects simultaneously, often under pressure and with tight deadlines;
• Flexibility to quickly adapt to changes in logistics, supplier availability, or shifting priorities;
• Excellent communication and interpersonal skills, with the ability to build solid relationships with stakeholders, including high-level brand representatives and VIP guests during events;
• Self-motivated, proactive, and solution-oriented;
• Team-oriented working attitude and intercultural understanding.

For more detail, salary and company information, use the apply link.