Marketing Content Marketing Senior Manager Brazil (São Paulo - Hybrid)

Wellhub Inc.; São Paulo; Presencial; BRL 120.000 - 180.000; Tempo integral

Resumo da oferta

Uma empresa inovadora e em crescimento está à procura de um Gerente Sênior de Marketing de Conteúdo para liderar estratégias que impulsionam a geração de leads e o engajamento do público. Este papel crucial envolve a criação de conteúdo envolvente e otimizado para SEO em várias plataformas, incluindo YouTube e LinkedIn. O candidato ideal terá sólida experiência em marketing digital, fluência em ferramentas de SEO e uma mentalidade analítica. A empresa oferece um ambiente de trabalho flexível, com foco no bem-estar e no crescimento profissional, promovendo uma cultura inclusiva e colaborativa.

Serviços

Health insurance

Dental insurance

Life insurance

Flexible work model

Flexible schedule

Paid time off

Paid parental leave

Career growth opportunities

Supportive work culture

Qualificações

• 7+ anos de experiência em marketing com foco em B2B e B2C.
• Experiência em desenvolver e executar estratégias de conteúdo eficazes.

Responsabilidades

• Desenvolver e executar uma estratégia de conteúdo regional com impacto mensurável.
• Otimizar conteúdo para SEO e garantir alinhamento com objetivos de marketing.

Conhecimentos

SEO expertise

Content strategy development

Analytics capabilities

AI fluency

Multimedia content creation

Video production for YouTube and LinkedIn

Project management

Formação académica

Bachelor’s degree in Marketing

Master’s degree in a related field

Ferramentas

Ahrefs

Google Search Console

ChatGPT

Claude

Gemini

Descrição da oferta de emprego

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

THE OPPORTUNITY

As our Senior Content Marketing Manager for Brazil, you will be an integral part of the regional marketing team, responsible for developing and executing a content strategy that drives lead generation, audience engagement, and organic growth. While organic search is a key channel, you will create content that resonates across multiple platforms and supports every stage of the funnel from a user intent perspective.

This role requires a strategic, data-driven content marketer with deep SEO expertise, strong analytics capabilities, AI fluency, and experience with multimedia content creation, particularly video for YouTube and LinkedIn. The ideal candidate is a high-capacity, autonomous professional with an innovative mindset, constantly looking for ways to improve content performance and increase the impact of our lead generation engine.

YOUR IMPACT

• Own and execute a regional content strategy that drives measurable business impact.
• Develop high-impact content that performs across multiple channels (organic, paid, social, email, WhatsApp, YouTube).
• Optimize content for SEO while ensuring it aligns with broader marketing objectives and audience intent.
• Use industry-leading SEO tools (Ahrefs, Google Search Console) to track and improve content performance.
• Leverage AI-powered tools (ChatGPT, Claude, Gemini, and others) to enhance content production, efficiency, and personalization.
• Create compelling multimedia content, with a strong focus on video for YouTube and LinkedIn.
• Collaborate with cross-functional teams.
• Continuously test and optimize content strategies, using analytics and performance insights.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

WHO YOU ARE

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of high-tech marketing experience and a broad-based understanding of all of the disciplines of marketing, with experience serving both B2B and B2C audiences.
• Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices.
• Proven track record of developing and executing content strategies that drive lead generation and audience engagement.
• Deep SEO expertise, including hands-on experience with tools like Ahrefs, Google Search Console, and keyword research methodologies.
• Experience using AI tools (ChatGPT, Claude, Gemini, etc.) to enhance content production and personalization.
• Strong analytical mindset, with the ability to interpret data and optimize content strategies accordingly.
• Experience with video content, particularly for YouTube and LinkedIn, including scripting, production, and performance optimization.
• Ability to operate autonomously, manage multiple projects, and drive results in a fast-paced environment.

Preferred:

• Comfortable on camera – able to confidently represent the brand in pre-recorded videos, webinars, and thought leadership content.
• Experience creating audio content, such as podcasts, voiceovers, or audio-driven storytelling.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. For this specific role, please note that prior experience in developing and executing content strategies and deep SEO expertise are mandatory requirements.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. We offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.

PAID PARENTAL LEAVE: We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer.