Marketing & Communications Lead Brazil

Evolution Gaming Limited; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company in the online gaming industry is seeking a Marketing & Communications Lead for their new studio in Brazil. This role involves crafting engaging marketing campaigns targeting Gen Z talent, coordinating strategies across various platforms, and enhancing the employer brand's attractiveness. Candidates should possess strong communication skills, a marketing degree, and experience in digital marketing.

Serviços

Competitive salary

Life Insurance

Health Insurance

Meal Vouchers

Transportation allowance

Inclusive and diverse workplace

Qualificações

• 3-5 years of experience in a leading position in marketing communications.
• Proven expertise in developing campaigns.
• Exceptional written and spoken Portuguese and English.

Responsabilidades

• Plan, create and lead marketing campaigns for candidate recruitment.
• Liaise with recruitment teams for asset creation.
• Track KPIs and manage budgets.

Conhecimentos

Content Marketing

Digital Marketing

Project Management

Communication

Storytelling

Analytical Skills

Formação académica

Bachelor’s degree in Marketing, PR/Communications, Business, or related field

Ferramentas

Google AdWords

Meta Ads

Descrição da oferta de emprego

Company Description

We are Evolution, a multinational developer and supplier at the forefront of the online gaming industry with a dedicated and rapidly growing team of over 22,000 EVOlutioneers. Our extensive geographical footprint spans over 40 locations worldwide, covering 60 spoken languages and over 160 different nationalities. We take immense pride in delivering superior entertainment experiences to our clients and their customers worldwide whilst nurturing an entrepreneurial company culture, fuelled by our joint ambition to push boundaries and do what hasn’t been done before.

Job Description

Position Overview:

The Marketing & Communications Lead will be responsible for delivering comprehensive 360 marketing campaigns which engage Gen Z talent and drives conversion for our new studio in Brazil. This role requires proven hands-on experience from developing campaign concepts as well as hands-on execution and coordination of the initiatives across relevant social media, events and outdoor channels.

You will be a result-oriented storyteller who thrives in a dynamic international work environment and possess a track record of successful marketing campaigns across multiple markets.

Key Responsibilities:

• Independently plan, create and lead the implementation of external marketing concepts, campaigns and activities for Evolution in Sao Paulo, to drive the inflow of applications to entry-level positions (mainly targeting first-job seekers) in our studio. Efforts to span social media, events, PR, OOH and other types of digital marketing as relevant and be synced with local business leaders and Head of Employer Branding & Communications.
• Work with the local recruitment teams and business units to advise and support on asset creation and initiatives related to enhance the candidate journey, such as events, recruitment fairs, job ads, candidate workshops, etc.
• Liaise with internal and external photographers, videographers and graphic designers, draft creative briefs, and be the main point of contact for any creative material required for execution of the marketing plan and campaigns.
• Liaise and network with third parties and partner organizations relevant to the success of the marketing plans, including but not limited to Student Associations, Universities, local community organisations and partner brands.
• Overall, act as an ambassador for the company and brand, ensuring that all communications adheres to the corporate values, Evolution’s desired positioning as well as comply with the Brand Guidelines. Boost the attractiveness of our employer brand with the target audiences as part of the efforts.
• Tracking of agreed KPIs and report to stakeholders.
• Budget planning, monitoring of costs and report.

Qualifications

• Bachelor’s degree in Marketing, PR/Communications, Business, or a related field.
• Minimum 3-5 years of experience in a leading position in marketing communications, with a focus on content marketing, digital marketing and social media.
• Proven expertise in developing and evaluating campaigns on Meta and Google AdWords.
• Experience in marketing to Gen Z audiences and solid understanding of their preferences.
• Exceptional communication and storytelling skills.
• Exceptional written and spoken Portuguese and English
• Thrives in a fast-paced, dynamic work environment. Strong project management sills, pragmatic and structured with ability to manage multiple projects simultaneously.
• Result-oriented with strong analytical skills with the ability to interpret data and make informed decisions.

Additional Information

This position is an excellent opportunity to join the fast-growing Evolution team. We also offer:

• Competitive salary;
• Play a key part in the opening and running of Evolution’s studio in Brazil,
• Life Insurance,
• Health Insurance
• Meal Vouchers
• Transportation allowance
• An inclusive and diverse workplace, like-minded colleagues;