Marketing Clou Email Specialist, Brazil

OSF Global Services; Brasil; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Marketing Cloud Specialist to enhance email marketing efforts through innovative strategies and technical expertise. In this role, you will be responsible for configuring and managing email marketing accounts, creating dynamic and responsive emails using HTML and CSS, and leveraging AMPscript for advanced personalization. Your analytical skills will be crucial as you monitor campaign performance and optimize strategies for engagement and conversion. Join a collaborative team and make a significant impact in driving successful cross-channel campaigns while ensuring best practices in email marketing are upheld.

Qualificações

• At least 2 years of experience with Salesforce Marketing Cloud platform.
• Strong knowledge in Email Studio configuration and operation.

Responsabilidades

• Manage email marketing accounts and create dynamic marketing emails.
• Analyze campaign performance and identify improvement opportunities.

Conhecimentos

Salesforce Marketing Cloud

HTML

CSS

AMPscript

SQL

Email Marketing Best Practices

Communication Skills

Teamwork

Organization

Proactivity

Formação académica

Salesforce Certified Marketing Cloud Email Specialist

Ferramentas

Salesforce Marketing Cloud

Automation Studio

Content Builder

Descrição da oferta de emprego

Configuration and management of email marketing accounts in Salesforce Marketing Cloud. Creation and implementation of responsive and dynamic marketing emails using HTML and CSS. Development and application of AMPscript for advanced email content personalization. Ensuring best practices in email marketing creation to optimize deliverability, engagement, and conversion. Creation and management of Data Extensions and Lists in SFMC. Advanced database segmentation using SQL language to target highly relevant campaigns. Development and execution of automations in Automation Studio to optimize marketing processes. Monitoring and analyzing the performance of email marketing campaigns, identifying improvement opportunities, and reporting results. Collaboration with other areas (Marketing, Sales, IT) to ensure data integration and execution of cross-channel campaigns. Creation and maintenance of technical documentation related to SFMC configurations and processes. Participation in projects for the implementation of new features and integrations in SFMC.

Requirements Competencies

• Proven experience of at least 2 years working with the Salesforce Marketing Cloud (SFMC) platform.
• Strong knowledge in configuration and operation of Email Studio.
• Knowledge of best practices in email marketing creation (design, deliverability, A/B testing).
• Proven experience in database segmentation using SQL language within SFMC.
• Familiarity with other SFMC modules (Automation Studio, Content Builder, etc.).
• Good communication skills, teamwork, organization, and proactivity.

Skill Set

• Knowledge in HTML and CSS for creating responsive and personalized emails.
• Proficiency in AMPscript for implementing dynamic logic and advanced personalization in emails.
• Salesforce Certified Marketing Cloud Email Specialist certification.
• English language proficiency.

Languages

• English

Education

• null