Marketing Campaigns Mgr (Technology segment)

Lenovo; São Paulo; Híbrido; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An innovative global technology powerhouse seeks a Marketing Campaigns Manager to lead integrated marketing initiatives. This role focuses on driving demand generation and managing campaigns that align with business goals. The ideal candidate will have extensive B2B marketing experience, particularly in the enterprise IT sector, and a proven track record in using marketing automation tools. Join a dynamic team that values collaboration and creativity, and play a crucial role in shaping impactful marketing strategies that resonate with customers across various channels. If you're ready to make a difference in a fast-paced environment, this opportunity is for you.

Qualificações

• 8+ years in B2B marketing with a focus on demand generation.
• Proven experience in executing IT-focused marketing strategies.
• Strong communication and interpersonal skills.

Responsabilidades

• Manage integrated marketing campaigns to drive lead generation.
• Develop campaign strategies covering digital and social channels.
• Analyze campaign performance and optimize strategies.

Conhecimentos

B2B Marketing

Demand Generation

Campaign Management

Communication Skills

Interpersonal Skills

Project Management

Market Analysis

Fluency in Spanish

Fluency in English

Formação académica

Bachelor’s degree in Marketing

Advanced degree or relevant certifications

Ferramentas

Marketo

Eloqua

HubSpot

Salesforce (SFDC)

Oracle Sales Cloud (OSC)

Microsoft Dynamics 365 (D365)

Descrição da oferta de emprego

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Key Job Responsibilities – the primary focus for the Marketing Campaigns Manager includes, but it is not limited to, the following topics:

• Manage and execute integrated marketing campaigns aligned with business goals with focus on lead generation and qualification, pipeline growth and marketing generated revenue at a minimum ROI of 1:10.
• Develop campaign strategy that integrates digital, social, emails, nurture flows and covers all GTMs with focus on demand generation.
• Work closely with the marketing operations team that oversees budget allocation and ROI measurement to analyze and track campaign performance while optimizing strategies and report key metrics to drive continues improvement and results.
• Manage the relationship with key industry alliances and agencies in the process of planning and executing marketing campaigns.
• Stay tuned on market trends, customer insights and competitive dynamics in the IT segment.

Position requirements:

• Industry Experience: Minimum of 8 years of experience in B2B marketing, having worked with demand generation and campaign management within the enterprise IT segment.
• Technical Experience: Proven track record of executing IT focused marketing strategies to drive lead generation and pipeline conversion. Expertise in marketing automation tools (Marketo, Eloqua, HubSpot) and CRM (SFDC, OSC, D365).
• Education: Bachelor’s degree in marketing, communications, business administration, or a related field. Advanced degree or relevant certifications are a plus.
• Location: Living in Brazil or at small distance to work from the office 3 x a week.
• Skills: Excellent communication skills in both Spanish and English. Collaborative, able to work in a cross-functional environment. Strong interpersonal skills to build relationships with internal and external stakeholders. Attentive to details in managing projects and meeting deadlines.

Preferred qualifications:

• Ability to create impactful presentations
• Ability to work in a dynamic fast-paced environment and matrix organization.

Additional Locations: * Brazil - São Paulo - São Paulo * Brazil - São Paulo - Sao Paulo

If you require an accommodation to complete this application, please [e-mail]