Marketing Analyst – Copywriter

Jobtailor; Porto Alegre; Presencial; BRL 60 000 - 110 000; Tempo integral

Resumo da oferta

Jobtailor is seeking an Advertising Copywriter to craft compelling multichannel campaigns for educational institutions, focusing on graduate education and performance marketing. You will write copy for paid media, emails, landing pages, social posts, and campaign materials, ensuring a cohesive brand voice across channels.

You will collaborate with Design, develop narratives, and apply AI to content production, including prompts and refinement workflows.

Qualificações

• Experience as an Advertising Copywriter or in a similar role.
• Strong multichannel copywriting with a focus on conversion.
• Experience developing concepts, narratives, and campaigns for different audiences and channels.
• Ability to work with brand voice and verbal identity.
• Hands-on experience applying AI to content production, including prompts and generation/refinement workflows.
• Critical judgement to review and improve AI-generated content.
• Strong organisational skills for managing multiple requests and deadlines.
• Excellent communication and collaboration with Design and other teams.
• Experience in education marketing is a plus.
• Knowledge of ClickUp is a plus.
• Experience with copy testing and optimization is a plus.

Responsabilidades

• Develop concepts, narratives, and campaigns for educational institutions across channels.
• Write advertising copy for paid media, email, landing pages, social media, and campaign materials.
• Build concept and narrative frameworks for go-to-market initiatives with a cohesive verbal identity.
• Partner with the Design team to develop concepts and key visuals.
• Adapt messaging for different audiences, channels, products, and ICPs.
• Structure and use AI pipelines for text generation, refinement, adaptation, and versioning.
• Create and improve prompts, agents, and AI workflows for content production.
• Critically review AI-generated content, ensuring brand voice, clarity, originality, and quality.
• Identify opportunities for automation and efficiency in content production.
• Work from briefs through the briefing → concept → production → refinement workflow.
• Manage requests and deadlines in ClickUp.
• Test copy approaches, track results, and optimise communications.

Conhecimentos

Multichannel copy

Conversion focus

Concept development

Narrative frameworks

Brand voice

AI content production

Critical judgment

Project management

Communication skills

Collaboration

Education marketing

Ferramentas

ClickUp

Descrição da oferta de emprego

• Develop concepts, narratives, and campaigns for different educational institutions, with a focus on graduate education and performance marketing
• Write advertising copy for paid media, email, landing pages, social media, and campaign materials
• Build concept and narrative frameworks for go-to-market initiatives, ensuring strategic consistency and a cohesive verbal identity
• Partner with the Design team as part of a creative duo to develop concepts and key visuals
• Adapt messaging and copy for different audiences, channels, products, and ICPs
• Structure and use AI pipelines for text generation, refinement, adaptation, and versioning
• Create and improve prompts, agents, and AI workflows for content production
• Critically review AI-generated content, ensuring brand voice, clarity, originality, and quality
• Contribute to the evolution of content production processes by identifying opportunities for automation and efficiency
• Work from briefs through the briefing → concept → production → refinement workflow
• Manage requests and deadlines in ClickUp
• Test copy approaches, track results, and optimise communications

Requirements

• Experience as an Advertising Copywriter, Copywriter, or in a similar role
• Strong command of multichannel copywriting, with a focus on conversion
• Experience developing concepts, narratives, and campaigns for different audiences and channels
• Ability to work with brand voice and verbal identity
• Hands‑on experience applying AI to content production, especially prompts and generation and refinement workflows
• Critical judgment to review and improve AI‑generated content
• Strong organisational skills for managing multiple requests and deadlines
• Excellent communication skills and the ability to collaborate effectively with Design and other teams
• Experience in education marketing or graduate education is a plus
• Knowledge of tools such as ClickUp is a plus
• Experience with copy testing and optimization is a plus

Core Competencies

Demonstrates expertise in multichannel copywriting and campaign development, with a strong focus on conversion and brand voice. Proficient in leveraging AI for content production and optimisation while managing multiple projects effectively.

Highest-signal resume keywords

• Advertising Copywriting
• Multichannel Copywriting
• AI Content Production
• Campaign Development
• Project Management

Hard Skills

• Copywriting
• Concept Development
• Narrative Frameworks
• Content Optimization
• AI Workflows

Soft Skills

• Organisational Skills
• Communication Skills
• Collaboration

Industry Keywords

• Education Marketing
• Graduate Education
• Performance Marketing

Tools & Technologies

• ClickUp