Marketing Analyst

Jobtailor; Curitiba; Presencial; BRL 60 000 - 100 000; Tempo integral

Resumo da oferta

Jobtailor in Curitiba, Brazil is seeking a skilled Social Media Manager to translate strategies into tactical content across channels. You will tailor messages for Instagram, TikTok, YouTube, LinkedIn, and other platforms, monitor KPIs daily, and prepare reports with actionable insights.

You will collaborate with the Creative and Audiovisual teams, help write scripts, structure content, record material, and develop scalable visual initiatives to boost audience engagement.

Qualificações

• Proven prior experience managing social media channels.
• Strong analytical skills with reports, targets and platform data (Meta Analytics, TikTok Analytics, YouTube Studio).
• Excellent written communication and ability to adapt to different audiences and tones.
• Proactive and dynamic approach to video content, including behind-the-scenes content, scripts, retention hooks, and engaging formats.
• Highly collaborative with Creative and Audiovisual teams.
• Familiarity with A/B testing for digital content.
• Demonstrates expertise in managing social media channels and analyzing performance metrics.

Responsabilidades

• Translate high-level guidelines and strategies into tactical execution across channels and formats.
• Adapt language, tone of voice, and format for Instagram, TikTok, YouTube, LinkedIn, and other channels.
• Tailor message delivery to users’ consumption patterns on each platform.
• Monitor social media KPIs daily.
• Prepare performance reports and extract actionable insights into audience behavior.
• Collaborate on co-creation with the Audiovisual and Creative teams.
• Help write scripts, structure content, and participate in recordings.
• Develop scalable visual initiatives.

Conhecimentos

Social Media Management

Analytical Skills

Written Communication

Collaboration with Creative Teams

A/B Testing

Ferramentas

Meta Analytics

TikTok Analytics

YouTube Studio

Descrição da oferta de emprego

• Translate high-level guidelines and strategies into tactical execution across channels and formats
• Adapt language, tone of voice, and format for Instagram, TikTok, YouTube, LinkedIn, and other channels
• Tailor message delivery to users’ consumption patterns on each platform
• Monitor social media KPIs daily
• Prepare performance reports and extract actionable insights into audience behavior
• Collaborate on co-creation with the Audiovisual and Creative teams
• Help write scripts, structure content, and participate in recordings
• Develop scalable visual initiatives

Requirements

• Proven prior experience managing social media channels
• Strong analytical skills and the ability to work with reports, targets, and platform data (Meta Analytics, TikTok Analytics, YouTube Studio, etc.)
• Excellent written communication skills and the ability to adapt to different audiences and tones of voice
• Proactive and dynamic approach to video content, including behind-the-scenes content, scripts, retention hooks, and engaging formats
• Highly collaborative profile with the ability to work closely with Creative and Audiovisual teams
• Familiarity with A/B testing for digital content

Core Competencies

Demonstrates expertise in managing social media channels and analyzing performance metrics to drive engagement. Proficient in adapting content for various platforms while collaborating effectively with creative teams.

Highest-signal resume keywords

• Social Media Management
• Analytical Skills
• Written Communication
• Collaboration with Creative Teams
• A/B Testing

Hard Skills

• Content Adaptation
• Performance Reporting
• Script Writing
• Video Content Creation
• KPI Monitoring

Soft Skills

• Proactive Approach
• Dynamic Mindset
• Collaboration

Industry Keywords

• Digital Content
• Audience Behavior
• Engaging Formats
• Visual Initiatives

Tools & Technologies

• Meta Analytics
• TikTok Analytics
• YouTube Studio