Manager Insights - Híbrida - Campinas/SP - Inglês Fluente/Avançado

Confidencial; São Paulo; Hybrid; BRL 140,000 - 210,000; Full time

Job summary

Confidencial in São Paulo is seeking a Senior Consumer Insights Lead to guide core brands' commercial strategy using consumer insights and platform growth data.

You will oversee research design, analytics, and reporting, coordinating with global benchmarks and external agencies to drive informed business decisions. This role requires adaptability and strong problem-solving skills.

Qualifications

• Experienced in primary (qual & quant) & secondary research design & execution.
• Skilled in data analysis and problem solving.
• Proficient in solution design and mixed-method integration.

Responsibilities

• Provide consumer-insight driven recommendations for business decisions.
• Develop and execute learning plan priorities for areas of focus.
• Manage the design, execution, analysis and communication of insights projects to drive business decisions.
• Coordinate with external research agencies and leverage external insights resources and capabilities.
• Leverage global frameworks to align demand landscape with Core Brands platforms.
• Own quarterly brand equity performance monitoring for Core Co.

Skills

Qual & quant research

Data analysis

Mixed-method integration

Job description

Published on OCTOBER 19, 2026

Applications open until DECEMBER 12, 2026

Job type: Legal person Legal person

Also for PwD

Workplace: São Paulo - SP São Paulo - SP

Job type: Legal person Legal person

Work model: Hybrid Hybrid

Also for PwD

Also for PwD

Objective of the position

Lead the development of consumer insights and recommendations to guide core brands' commercial strategy and deliver platform growth objectives

Responsibilities and assignments

• Provide consumer insight-driven recommendations for business decisions
• Develop and execute learning plan priorities for areas of focus
• Manage/supervise the design, execution, analysis, and recommendation comms. of insight and analytics projects/initiatives to drive to business decisions
• Manage relationships with external research agencies and leverage external insights resources, capabilities, and expertise in order to best serve business requirements
• Conduct very little research rom global, we mostly use existing research from the markets or guide them on how to locally run the researches that we need for shared projects.
• Connecting global frameworks like the demand landscape to the Core Brands strategic platforms, identifying opportunities and recommendations
• Owning quarterly brand equity performance monitoring, as an input to the full business performance that we run in Core Co.

Requirements and qualifications

• Experienced in primary (qual & quant) & secondary research design & execution
• Experienced in data analysis & problem solving
• Proficient in solution design and mixed-method integration

Additional information

Skills

• Ability to draw insights and actions from data and communicate appropriately at all management levels.
• Experience and knowledge of business issues including revenue & profit impact beyond data collection and analytical knowledge.
• Strong work ethic.
• Adaptable and willing to work flexible hours to meet deadlines.
• Ability to prioritize workload and balance competing demands.

Process stages

• Step 1: Registration 1 Registration
• Step 2: Triagem 2 Triagem
• Step 3: Entrevista RH 3 Entrevista RH